MarkTECH

Artificial intelligence (AI) is revolutionising industries, including digital marketing, by enabling marketers to create targeted, engaging, and effective campaigns. Last...

In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public...

The media landscape in Nigeria faces a significant challenge due to the absence of a functional Audit Bureau of Circulations...

The role of public relations has evolved into a crucial component for brand management, reputation building, and strategic communication. However,...

The media monitoring industry in Nigeria plays a pivotal role in shaping the landscape of advertising and public relations (PR)....

As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege...

Marketers are prioritising AI implementation over all other initiatives this year, according to new Salesforce research in the ninth State of...

In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value...

In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising...

In a world where attention spans are short and competition is fierce, a small fashion brand noticed something curious. Every...

Adaugo Ezeala has spent the past five years navigating the growth marketing ecosystem, honing her expertise in utilising analytics to...

Writer: ADEOLA ADEJOKUN Let's talk about the addictive nature of video games for a second. What keeps players glued to...

Writer: ADEOLA ADEJOKUN Sarah, an avid online shopper, found herself on Company X's website one evening in search of the...

The pandemic turned our lives upside down, with physical events giving way to virtual gatherings. It seemed like a temporary...

Writer: ADEOLA ADEJOKUN Imagine a marketplace buzzing with activity, where vendors seemingly read your mind, offering you exactly what you...