Why telling and selling your story is important in business (Part 2)
Continued from here… Storytelling sounds easy, but it isn’t. Start by knowing the message you want to communicate with your story, and then define your style of communication, and stick to…
Why telling and selling your story is important in business (Part 1)
Stories move people. Why not move the market with your story. With a story, your sales message ‘seeps in’ under the reader’s (that is market) awareness – Tony Ajah
Competition is nothing [Part II]
Continued from here … Indeed, competition is nothing. You can beat the competition and differentiate enough to carve your mini-monopoly whatever your line of trade or business. Reid Hoffman, the co-founder of LinkedIn…
Competition is nothing [Part I]
Today in all industries, there are many similar businesses, paddling for survival in a sea of sameness. And sadly, a lot of them are lost in the deep sea of…
Passion is not a business – go for market needs!
…don’t let your passion trap you, writes TONY AJAH