• Fri. Feb 3rd, 2023

Competition For Netflix: Amazon Prime Video Launches Local Service In Nigeria with Cheaper Fee

ByJoan Aimuengheuwa

Aug 5, 2022
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Read Time:1 Minute, 35 Second

Amazon Prime Video, a global on-demand subscription-based video streaming platform has launched its service to suit Nigerians.

Focused on enhancing its user base by investing in local content, the platform is introducing discounted Amazon Prime membership offerings to customers.

This move follows its recent launch in Southeast Asia some days back.

Since the launch of Amazon Prime in 2016, this is the first time the platform’s services will be totally relatable to the Nigerian locality through local language interfaces, subtitling and original contents, despite its operation in over 200 countries globally.

Customers in Nigeria can now stream over 20,000 original TV shows and movies, with the service costing ₦2,300/month (~$4) after a seven-day trial. This means Nigerians will be able to subscribe to Prime Video using their local currency, and no VPN is required to stream content on the service.

This brings competition to Netflix services in Nigeria. Where Netflix offers basic, standard and premium paid services, Prime Video, which comes with a cheaper service rate, makes room for just monthly and annual payments, not limiting the videos available to you.

These video streaming platforms see great potential in the African market and seek to key in now to benefit from the ever-increasing movie lovers and subscribers.

Amazon Prime Video commenced collaborations with Nigerian content creators and filmmakers before finalising its move so as to enable their production of original and licensed content.

Report states that Amazon has earlier recruited salespeople and engineers regarding the expansion of Prime Video and hired a major advertising agency to gain more subscribers in Nigeria.

In the last few months, the platform has also closed theatrical outlet agreements with Anthill Studios, Inkblot Productions and Evoke Studios, and also recruited senior executives such as Wangi Mba-Uzoukwu, head of Nigerian Local Originals, to develop original video content in Nigeria, Africa’s largest film industry.

AIT
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Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

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