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Home News

Eskimi Trains Digital Marketers, Others on Harnessing Creatives for Maximum Campaign Success

by Peter Oluka
February 23, 2023
in News
0
Eskimi Pancake and Programmatic Series
L-r: Nonye Ibekwe - Credit Control Specialist; Bukayo Ewuoso, Product Marketing Manager; Tayo Adediwura, Digital Account Manager, WECA; Chuks Uketui - Commercial Director, WECA, & Omotola Monique Orowale - Digital Account Manager, WECA, at Eskimi Pancake and Programmatic Series at Ikeja
UBA
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Eskimi, a leading programmatic and data platform, Wednesday exposed advertising agencies, brands, digital marketing professionals and enthusiasts across Nigeria, to trends and ways to harness creative to achieve advertising targets. 

The workshop tagged ‘Eskimi Pancake and Programmatic Series’ took place on February 22nd, 2023, at Radisson Blu, Ikeja – Lagos on the theme: “Harnessing Creatives for Maximum Campaign Success”.

Eskimi Pancake and Programmatic Series (3)

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The workshop featured two notable speakers who shared their expertise on the topic of creatives in advertising.

Maurice Ugwonoh, Creative Director at Noah’s Ark Communications, led the session titled “Mastering the Art of Creatives – Ideation to Execution.”

He presented several case studies to demonstrate the process of developing compelling creatives and the best practices for executing them.

Tayo Adediwura, Digital Account Manager at Eskimi WECA, took the second session titled “Harnessing Creatives for Maximum Campaign Success.”

He shared insights on the different creative formats and how to drive the best results for each of them.

Tayo also highlighted the role of data in creating effective campaigns and how to leverage programmatic advertising to achieve campaign goals.

The event was well attended, with participants expressing satisfaction with the quality of information and the interactive nature of the workshop.

The team from Eskimi re-echoed their commitment to empowering marketing professionals with relevant and up-to-date knowledge through its Pancake and Programmatic Series.

Eskimi team
The team

Eskimi is Nigeria’s largest Programmatic platform; an ad-tech platform that enables independent brands and agencies to conduct programmatic advertising campaigns across display, native, video, etc.

Eskimi Pancake and Programmatic Series
A cross section of participants at the Eskimi Pancake and Programmatic Series 2023

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Author

  • Peter Oluka
    Peter Oluka

    Peter Oluka (@peterolukai), editor of Techeconomy, is a multi-award winner practicing Journalist. Peter’s media practice cuts across Media Relations | Marketing| Advertising, other Communications interests. Contact: peter.oluka@techeconomy.ng

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Tags: EskimiEskimi Pancake
Peter Oluka

Peter Oluka

Peter Oluka (@peterolukai), editor of Techeconomy, is a multi-award winner practicing Journalist. Peter’s media practice cuts across Media Relations | Marketing| Advertising, other Communications interests. Contact: peter.oluka@techeconomy.ng

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