Eskimi, a leading programmatic and data platform, Wednesday exposed advertising agencies, brands, digital marketing professionals and enthusiasts across Nigeria, to trends and ways to harness creative to achieve advertising targets.
The workshop tagged ‘Eskimi Pancake and Programmatic Series’ took place on February 22nd, 2023, at Radisson Blu, Ikeja – Lagos on the theme: “Harnessing Creatives for Maximum Campaign Success”.
The workshop featured two notable speakers who shared their expertise on the topic of creatives in advertising.
Maurice Ugwonoh, Creative Director at Noah’s Ark Communications, led the session titled “Mastering the Art of Creatives – Ideation to Execution.”
He presented several case studies to demonstrate the process of developing compelling creatives and the best practices for executing them.
Tayo Adediwura, Digital Account Manager at Eskimi WECA, took the second session titled “Harnessing Creatives for Maximum Campaign Success.”
He shared insights on the different creative formats and how to drive the best results for each of them.
Tayo also highlighted the role of data in creating effective campaigns and how to leverage programmatic advertising to achieve campaign goals.
The event was well attended, with participants expressing satisfaction with the quality of information and the interactive nature of the workshop.
The team from Eskimi re-echoed their commitment to empowering marketing professionals with relevant and up-to-date knowledge through its Pancake and Programmatic Series.
Eskimi is Nigeria’s largest Programmatic platform; an ad-tech platform that enables independent brands and agencies to conduct programmatic advertising campaigns across display, native, video, etc.