Writer: OLUWASOLA OBAGBEMI
Creators come to Instagram everyday to create and connect, grow their audience, and build their business. With more than 2 Billion people using Instagram each month, Instagram offers a global reach and wide breadth of features, which makes it a one-stop-shop for all creators, and offers a variety of opportunities and experiences for creators everywhere.
With endless features and tools on Instagram, there are many Hidden Gems that Creators and people rarely hear about.
So, we wanted to share a few features on Instagram that are highly requested but still not known to all and share tips on how to best use them to boost your content and connect with your audience.
Reels Templates: Ever seen a Reel and wished you could remake it? Now you easily can! We’ve recently introduced “Reels Templates” which allows you to recreate a Reel with the click of a button. You can drag and drop your content into a pre-existing template, and we’ll do the rest of the editing for you. It will sync with the music, In the same way that the template you’re referencing has and be ready in minutes!
Trending Audios: This is a quick and very useful tip to help you find trending audios for your Reels; if you’re watching a Reel and the audio it’s using is trending, there will be an upwards arrow next to The name of the audio. Using trending audios really helps boost your content to reach more people.
Anytime Mentions within Stories: At some point everyone has posted a story and forgot to tag someone, be it a friend or a brand you are collaborating with. With anytime mentions, you don’t need to delete and repost.Instead, tap the three dots at the bottom of your story and select add mentions You can tag your missing friends, even after it’s been live for some time.
Follow refresh: Spring cleaning, but make it for followers! We’ve built a new tool that makes it easier than ever to refresh the list of who you follow. Simply tap ‘following’ on your profile and sort through who you’ve interacted with the least lately, then you can unfollow at your leisure. You can also choose to interact with these accounts more often to increase connection and make them more likely to appear in your feed in the future.
Need more tips and tricks?
Instagram introduced ways for creators to connect with the wider creator community through our own channels such as @Creators. In addition, aspiring creators now have resources like Instagram’s Creator Lab, which offers best practices, product news, tips & tricks, and much more. Make sure to follow these channels to keep updated with the latest in the creator world.
Oluwasola Obagbemi is the Corporate Communications Manager, Anglophone West Africa, Meta.
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