• About
  • Advertise
  • Careers
  • Contact Us
Thursday, June 26, 2025
  • Login
No Result
View All Result
NEWSLETTER
Tech | Business | Economy
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Home Economy Finance

Growth Marketing – Harnessing the Potentials of Digital Tech for Financial Services

by Techeconomy
June 29, 2023
in Finance
0
Growth Marketing in the Digital Era - Harnessing the Potential of Digital Tech in Financial Service
A merchant's PoS machine

PoS machine

UBA
Advertisements

Writer: OKWUCHUKWU UDEH

In Nigeria’s rapidly evolving financial services landscape, the advent of fintech companies has ushered in a new era of growth marketing, leveraging digital technologies to revolutionise the industry.

These Nigerian fintech pioneers have embraced the power of growth marketing strategies, employing innovative approaches to engage customers, drive adoption, and transform how financial services are delivered. Let us delve into how these fintech providers harness digital technologies’ potential to reshape Nigeria’s financial services landscape.

One good fintech company leading the way in growth marketing is Paystack. By providing a seamless and secure online payment gateway, Paystack has easily empowered Nigerian businesses to accept digital payments.

Paystack Terminal
Advertisements
MTN ADS
Paystack Terminal

Leveraging growth marketing strategies, Paystack has effectively targeted merchants across various sectors, emphasising the benefits of their platform, such as quick transaction settlements, fraud prevention measures, and a user-friendly interface. Through strategic partnerships, social media campaigns, and targeted content marketing, Paystack has achieved remarkable growth, establishing itself as a prominent player in Nigeria’s fintech ecosystem.

Another notable Nigerian fintech company that has harnessed growth marketing to redefine the lending landscape is Carbon.

Growth Marketing in the Digital Era - Harnessing the Potential of Digital Technologies
Carbon app

Formerly known as Paylater, Carbon offers digital lending and other financial services through its mobile app. Through growth marketing initiatives, Carbon has reached a broad audience, particularly young professionals and entrepreneurs, by promoting its instant loan disbursement, flexible repayment options, and transparent interest rates.

By leveraging social media advertising, referral programs, and content marketing, Carbon has attracted a significant user base and positioned itself as a preferred digital lending platform in Nigeria.

Piggyvest is another fintech success story that exemplifies the power of growth marketing in the Nigerian financial services sector. As a savings and investment platform, Piggyvest has employed growth marketing tactics to encourage a savings culture among Nigerians.

Through referral programs, gamification, and targeted social media campaigns, Piggyvest has successfully attracted a large user base, offering them innovative savings features and investment opportunities. By leveraging the power of digital technologies, Piggyvest has made saving and investing accessible, engaging, and rewarding for Nigerians, contributing to financial inclusion and long-term wealth creation.

Furthermore, Sparkle, one of Nigeria’s digital-only banks, has emerged as a trailblazer, harnessing the power of growth marketing to redefine the banking experience. Through strategic partnerships, innovative use of digital technologies, and a customer-centric approach, Sparkle has successfully positioned itself as a catalyst for financial inclusion, driving adoption and shaping the future of finance in Nigeria.

By leveraging social media campaigns, influencer collaborations, and its AI-powered chatbot, Indy, Sparkle has effectively targeted its audience, attracting a growing customer base and fostering trust and loyalty.

Growth Marketing in the Digital Era - Harnessing the Potential of Digital Tech in Financial Service
Sparkle

With its seamless integration of services, personalised solutions, and commitment to innovation, Sparkle exemplifies the potential of growth marketing in the digital era, transforming the financial services landscape and empowering individuals and businesses nationwide.

These Nigerian fintech companies are prime examples of growth marketing in action, leveraging digital technologies to transform the financial services landscape.

By understanding customer needs, employing data-driven insights, and delivering personalised experiences, they have disrupted traditional banking models, driving financial inclusion, and empowering individuals to take control of their finances.

As the Nigerian fintech ecosystem continues to flourish, growth marketing will remain a crucial driver of success. Nigerian fintech providers must embrace new tech, revolutionise marketing strategies, and build trustworthy relationships with customers to drive growth and shape the future of financial services in the country.

Shining examples such as Paystack, Carbon, Piggyvest, and Sparkle demonstrate how growth marketing strategies and innovative digital solutions can empower individuals, drive adoption, and fuel the growth of the financial services sector. By continuing to leverage digital tools and customer-centric approaches, Nigerian fintech companies are poised to shape the future of finance, promote financial inclusion, and unlock unprecedented opportunities for individuals and businesses nationwide.

About the writer:

Okwuchukwu Udeh has more than eight years of experience in the financial services industry. She is an experienced Growth and Product Marketing Manager looking to dominate the field of financial technology. Okwuchukwu leverages technology to drive business growth and is known for her insightful op-eds on finance. Her articles inspire readers to navigate the ever-changing world of financial services.

Loading

Author

  • Techeconomy
    Techeconomy

    View all posts
0Shares
Tags: growth marketing
Techeconomy

Techeconomy

Next Post
Women and mobile money

The Exciting Relationship between Women and Mobile Money in Africa

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recommended

TikTok Safety Advisory Council

BREAKING: TikTok Inaugurates Sub-Saharan African Safety Advisory Council

10 months ago

SD-WAN: Five Top Benefits

3 years ago

Popular News

    Connect with us

    • About
    • Advertise
    • Careers
    • Contact Us

    © 2025 TECHECONOMY.

    No Result
    View All Result
    • News
    • Tech
      • DisruptiveTECH
      • ConsumerTech
      • How To
      • TechTAINMENT
    • Business
      • Telecoms
      • Mobility
      • Environment
      • Travel
      • StartUPs
        • Chidiverse
      • TE Insights
      • Security
    • Partners
    • Economy
      • Finance
      • Fintech
      • Digital Assets
      • Personal Finance
      • Insurance
    • Features
      • IndustryINFLUENCERS
      • Guest Writer
      • EventDIARY
      • Editorial
      • Appointment
    • TECHECONOMY TV
    • Apply
    • TBS
    • BusinesSENSE For SMEs

    © 2025 TECHECONOMY.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In
    Translate »
    This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.