How Love Can Be a Catalyst for Business Growth [III]

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The business place is a dynamic place, where nothing stands still but always evolves. It’s through innovation that we respond to insatiable customers’ needs.

Love makes and keeps you innovative

The future of any business hinges largely on its ability to innovate and stay innovative. The whole essence of innovation in business is the creation of new value for the customer, and also to generate financial value for the enterprise.

Love makes you innovative. Love for the customer is the springhead of the cascade of innovation.

At the core of business innovation, whether small or large enterprises, it’s about value addition to whatever we are offering to our principal, the customer.

Love generates passion and creates the energy and enthusiasm to overcome all the barriers and hurdles that will be placed in the way of innovation activity. When your heart is filled with love, you will resist narrowing the scope, reducing the expectations, and accepting the status quo but will rather focus on customers’ value innovation.

It’s when you love your customers that you care about them, strive to create innovative value for them, and also strive to make their life happier, comfortable, joyful, and more fulfilling through what you offer them. You will also go ahead to become a relentless value innovator, and keep creating new great products and services that they will love.

When your enterprise is ladened with the culture of love, your team are unconsciously pumped up to do and give more than they are paid for. Inspired workforces are more innovative and creative, and they always give the customers remarkable experiences that they will never forget.

Customers will, in turn, reciprocate with their money, loyalty, and of course, refer their friends and families through word-of-mouth. And word-of-mouth is a priceless asset for any business, and ithands-down the most effective and reliable type of marketing that would lead to your business growth. I’m sure you wouldn’t want to miss that.

There is a call for us to rediscover our humanity in business, which has its root in love. Love is an investment that can produce huge returns in every business. The full benefits we receive by adding more love to a business may be beyond comprehension. 

When you serve your market with love, the market will love you for it, and you will get paid well for it with rivers of revenue. Why not make love the core of your business culture today?

It’s a universal law that the things you pay a lot of attention to and value most of all tend to increase in value. When love becomes part of your enterprise’s framework, where all your business stakeholders feel genuinely valued, they demonstrate more loyalty to what you stand for.

I will love to hear your thought on how you are using the culture of love to grow your business in the comment section. Should you need some help on this subject, fill free to contact me.

About the Author:

Tony Ajah is a Business Growth Strategist, and the author of BUSINESS SENSE, and ON BECOMING AN ENTREPRENEUR.

He maintains a personal blog, where he shares proven business ideas and principles for SMEs.