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Home » Investing for Growth | By Gbenga Adebayo

Investing for Growth | By Gbenga Adebayo

"Our collective goal has been to enable the investment needed to give Nigerians the best service, while continuing to do so at a price that is as competitive as possible from a global perspective" - Adebayo

Techeconomy by Techeconomy
February 2, 2025
in Telecoms
Reading Time: 3 mins read
1
Investing for Growth | By Gbenga Adebayo, chairman of ALTON | Compliance Management Forum

Engr. Gbenga Adebayo, chairman of ALTON

The Nigerian Communications Commission (NCC) has made the vital decision to allow Telecom companies to increase their tariffs for the first time in more than 12 years. It was a brave decision that should be recognised and commended.

All the customers of our member operators are understandably disappointed that they will have to pay more to stay connected. We recognise that. We know that Nigerians have been through a series of even more substantial price increases in other sectors like fuel and power.

That is why it is so important for us to set out why the tariffs need to go up, how the revenue from the price increases will be used and how long it is going to take us to deliver the improvements that our customers will be able to see and appreciate.

The telecom sector is capital-intensive. It requires constant investment to maintain the infrastructure that we use to deliver connectivity, ensuring that we can deliver the quality of service that our customers demand and continue to upgrade to the latest technologies like 5G.

4G and 5G survey by Enextgen Wireless investing for growth
4G | 5G

In 2024, the telecoms sector faced a perfect storm. The need for our member operators to continue to invest in their infrastructure remained, but the cost of operating their networks increased significantly. In isolation, that might have been manageable, but it followed 12 years of progressively increasing costs during which they could not increase prices.

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Despite that, the telecoms industry has continued to grow. We have been able to expand voice connectivity, introduce world class data services and diversify into value added services like payments and platforms. But at some point, something had to change if we want to have the digital economy we all know Nigeria deserves.

While we have continued to invest, we were not able to do so at the speed and scale that we would have liked to ensure we deliver service quality at the levels we want, or to roll-out the products we want our consumers to have access to.

In 2024, the significant losses across the industry meant that investment slowed considerably to a level that would be simply unsustainable for Nigeria going forwards.

The process of securing the price increases was a long and deliberate one, under the strong leadership of President Bola Ahmed Tinubu, the NCC and the Minister of Communications and Digital Economy, Dr. Bosun Tijani. It was a process that sought to find the right balance that unlocks investment, while minimising the impact on consumers.

Our collective goal has been to enable the investment needed to give Nigerians the best service, while continuing to do so at a price that is as competitive as possible from a global perspective.

The 50% increase is a reflection of this, and it is important to assess how this compares to our regional contemporaries.

Following the increase, the cost of 1GB of data in Nigeria will remain lower than it currently costs in Kenya, Ethiopia and South Africa and will be just 9.5% of the cost of 1Gb in the USA. Nigeria will continue to have low-cost connectivity that enables the broadest possible access.

Cost of Mobile Data | Cheapest Data Rate - how much is 1gb
How much is 1gb?

Following the decision, all our member operators will now be able to activate investment plans that will drive improved quality of service, new technologies and expanded reach. But the impact of this will not be felt immediately.

It is not something we can just switch on. We cannot address a protracted period of under-investment overnight. The supply chain for the telecom industry is global and competitive.

The hardware required must be fabricated by the original equipment manufacturers, shipped to Nigeria, cleared and installed, and this needs to happen at a large scale.

Following the tariff increase, the acquisition, importation and installation of the equipment can now begin. All our member operators have planned for this moment. We know what to do.

The journey to improved service delivery, more advanced technical solutions and a better customer experience has started.

The progress Nigeria has made in the growth and development of the digital economy can, and will continue, and the potential to drive social and economic transformation is incredible. We believe in that vision, and the government does too.

They have recognised its strategic importance and demonstrated the leadership required to put us on the path to progress.

All hands are now on deck!

Engr. Gbenga Adebayo is the chairman of the Association of Licensed Telecom Operators of Nigeria (ALTON).

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Comments 1

  1. Aderemi Alfred Adeyeye says:
    1 year ago

    Mr. Gbenga Adebayo’s article appears to me self-serving and patronizing.
    There is no doubt that the network operators should have been able to adjust their prices to remain profitable. I am particularly gratified that they seem satisfied with the level of increase allowed by the government.
    I don’t fully understand why the government would have such tight control over their ability to remain profitable in the first case.

    However, to claim that the quality of the networks, to the extent that relates to ordinary consumers, was a primary reason for petitioning for price adjustment seems to me to be a joke. There is no evidence that Alton or the network operators give much of a care about the quality of experience of their ordinary subscribers. Why should they when even the regulator appears not to care?

    Reply

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