The Digital First programme which was unveiled by MasterCard will provide consumers in Nigeria, other African nations, Eastern Europe, and the Middle East the ease of applying online, instant digital card issuance, real-time card management, and secure online payments.
The payment giant said customers in the region could leverage the global partnerships with end-to-end enablers, such as Thales, Network International, and Verestro, along with regional partners such as FOO, Ukeshe, and Paymentology.
In a statement obtained by TechEconomy, Mastercard, Gaurang Shah, Head of Products EEMEA, said, the programme is all about providing choice and convenience across the digital payment landscape.
“This region is embracing the digital revolution to realize its True digital potential and that is exciting news for the whole ecosystem, from consumers and small businesses to financial institutions and governments.
Mastercard is looking forward to growing the digital economy through our partnerships and continuous innovation in the Middle East and Africa.”
The programme across EEMEA includes a list of partners with the expertise to simplify the process of bringing best-in-class capabilities into the issuer’s environment.
According to the payment giant, the programme would make it easier for its consumers to pay and enjoy the value of their cards in personal ways. It added that the solution is backed by the speed and security of its global network.
The firm stated that consumers are making a rapid and lasting shift to a digital by default mindset, with research showing that 73 percent of consumers in the Middle East and Africa are shopping more online since the onset of the pandemic, and 66 percent to bank online.
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