Munchads, a Nigerian advertising tech platform says that it is helping African advertisers achieve better marketing results by offering them the option of native advertising via its self-service marketing platform.
The Abuja-based company says that with its native advertising product, businesses across the continent can now get more value for their money by spending a lot less to achieve more.
Native advertising has long been touted as a revolutionary ad-serving strategy. One of the reasons why native ads have been preferred by some over traditional display ads is because they are strategically shown alongside editorial content, thereby making it a lot less intrusive than display ads, helping advertisers achieve better results.
The company says it is helping African businesses get better ROI by offering them a simple and easy-to-use platform where they can set up native ads that will ultimately convert.
On the other hand, Munchads says that it is open to partnering with more Nigerian publishers to help them earn more from their blogs, websites, and content sites.
Website owners can simply visit munchads.com and select “Add your content site” to sign up and start earning.
The AdTech firm says that it will be prioritising platforms that stick to the rules and build a great user experience for their end-users.
“We are aware that a lot of foreign advertising networks make it difficult for African publishers to earn from their blogs and websites, so we want to make sure that we provide a viable alternative where good publishers across Africa can earn what they deserve. However, we are very committed to our advertisers achieving good results, so if a publisher flouts the rules, they will be banned,” Munchads notes.
Meanwhile, Muchads has fingered its robust strategic partnerships as one of the catalysts for the amount of success that advertisers are finding on its platform.
The company says that it has strategic partnerships with foreign advertising partners that can help Africans reach out to the world with their marketing communication, while also building a robust partnership with local publishers across the continent to make sure that advertisers can also reach prospective customers on the continent.
“We wanted to give African advertisers a window to the world. That’s why we have built a platform that empowers African advertisers to reach prospective customers far beyond the continent while giving them access to the rich African market here at home,” Munchads says.
