On a bustling morning in Kano, as traders called out prices and shoppers navigated narrow market paths, something different was unfolding.
Amid the everyday rhythm of commerce, banners were raised, conversations sparked, and smartphones turned into tools of discovery.
This was not a political rally or a festival, it was NITDA taking digital literacy directly to the people.
As part of its nationwide push to build a digitally inclusive Nigeria, the National Information Technology Development Agency (NITDA) this week launched the Digital Literacy for All (DL4ALL) National Awareness Campaign, beginning in Kano and Bauchi States.
The campaign is designed to demystify technology, highlight ICT-driven opportunities, and ensure that no Nigerian is left behind in the country’s digital transformation journey.
In Kano, the outreach flowed through some of the city’s busiest arteries, from the Zoo Road takeoff point, through Tarauni Market, and into the heart of commerce at Farm Center GSM Market. There, market women, phone dealers, artisans, and young entrepreneurs paused their daily hustle to engage with a new idea: digital skills as a pathway to opportunity.
Participants carried placards, engaged traders one-on-one, and demonstrated how simple mobile applications can improve daily life, boosting sales, improving customer reach, and simplifying transactions.
The movement continued in Bauchi, where the campaign traced a wide path across the city, starting at Pali Suite in New GRA, passing through Government House Street, the Emir’s Palace, and several major markets including Wunti Market, Muda Lawal Market, GSM Village, and Central Market, before concluding along Kano Road. Each stop brought fresh conversations and growing curiosity about how digital tools can transform livelihoods.
What set the campaign apart was its energy and relatability. NYSC corps members, creative influencers, entertainers, and community leaders blended learning with lively engagement, translating complex digital concepts into everyday language. The result was a street-level digital conversation, accessible, practical, and rooted in real needs.
Behind the colourful marches and market demonstrations lies a clear national objective. The DL4ALL campaign advances key pillars of NITDA’s Strategic Roadmap and Action Plan (SRAP 2.0), particularly in fostering digital literacy and talent development, expanding inclusive access to digital infrastructure, building strategic partnerships, and strengthening digital trust.
More broadly, the initiative aligns with President Bola Ahmed Tinubu’s Renewed Hope Agenda, which targets 70 percent digital literacy by 2027.
For NITDA, the message is simple but powerful: digital transformation does not begin in boardrooms, it begins in markets, on streets, and in the hands of everyday Nigerians. And with DL4ALL, the journey toward a digitally empowered, innovative, and inclusive nation is gathering momentum, one community at a time.
