Through a diverse range of scientifically backed wellness and nutritional products that support maternal and newborn health, QNET highlights its commitment to supporting Maternal and Newborn health.
In a year when the World Health Organization (WHO) has cast the spotlight on the theme “Healthy Beginnings, Hopeful Futures”, QNET, a global direct-selling company with a growing footprint in wellness and lifestyle, has restated its commitment to improving maternal and neonatal health in emerging markets.
The company’s product suite, which includes nutritional supplements and water filtration systems, is increasingly positioned as a grassroots solution to a silent yet deadly crisis.
Globally, maternal and neonatal mortality remains alarmingly high, particularly in lower- and middle-income countries.
In 2020 alone, 287,000 women died from complications related to pregnancy and childbirth, 95% of them in developing regions, according to the World Health Organization.
Just two years later, in 2022, 2.3 million newborns died within their first 28 days of life—deaths that accounted for nearly half of all child mortality under five globally, per UNICEF.
Many of these fatalities stem from preventable causes: hemorrhages, hypertensive disorders, infections, and complications of premature birth.
Central to mitigation is access to proper nutrition and safe water, often unavailable to millions of women during their pregnancy and postnatal phases.
“The foundation of a healthy society starts with the well-being of mothers and their newborns,” says Biram Fall, regional general manager for QNET Sub-Saharan Africa. “At QNET, we are focused on scientifically driven wellness products that support women’s health at this most critical life stage.”
Among QNET’s flagship offerings is EDG3 Plus, a glutathione precursor blend designed to enhance cellular repair and immune function — areas vital to maternal health.
A deficiency in glutathione, a master antioxidant, has been linked to pregnancy-related complications, making supplementation a potentially valuable intervention.
Alongside this, HomePure Nova, QNET’s seven-stage water filtration system, aims to address the persistent issue of unsafe drinking water — a known vector for diarrhoeal diseases and a major contributor to maternal and infant morbidity in countries like Nigeria.
Local stakeholders see direct benefits. “In Nigeria, where we continue to face high maternal and neonatal mortality rates, QNET’s products offer an accessible, science-backed complement to traditional healthcare,” said Akeem Ajisafe, managing director of Transblue Limited, QNET’s Nigerian partner.
Despite efforts by government and NGOs, Nigeria still ranks among the countries with the highest maternal mortality rates in the world — 512 deaths per 100,000 live births as of 2020, according to World Bank data.
QNET’s campaign aligns with the broader goals of World Health Day 2025, but the company’s approach reflects a market-driven response to public health failures.
By leveraging its distribution model, the firm not only brings wellness products to underserved communities but also contributes to wider advocacy on preventive health.
Its efforts come at a time when public-private partnerships are increasingly seen as critical in plugging the gaps left by overstretched health systems in sub-Saharan Africa.
With mounting pressure on governments to meet Sustainable Development Goal 3 — “Good Health and Well-Being” — initiatives such as QNET’s could offer a blueprint for the role corporates can play in health equity.
