ADVERTISEMENT
TechEconomy
Sunday, June 1, 2025
No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Podcast

Home » Right Technology and Strategy Will Drive Cross-border eEommerce in Africa – Infobip

Right Technology and Strategy Will Drive Cross-border eEommerce in Africa – Infobip

Yinka Okeowo by Yinka Okeowo
October 11, 2022
in Commerce
3

RelatedPosts

U.S., China Slash Tariffs in Surprise 90-Day Truce, Resetting Trade Divide

Why U.S. Tariffs Won’t Derail China’s Global Strategy

June 1, 2025

Every Friday is Black Friday: TD Africa Turns Up the Heat on Tech Accessibility

May 27, 2025

Infobip, a global cloud communications company and a leader in omnichannel engagement, recently hosted a webinar on how digital transformation drives cross-border ecommerce in Africa.

https://techeconomy.ng/2022/08/infobip-completes-peerless-network-acquisition/

Entitled “Driving Cross-border eCommerce Through Digital Transformation”, the session included presentations by several speakers from Infobip, as well as other organisations, including a presentation by Konga, one of Africa’s top 5 ecommerce startups.

https://techeconomy.ng/2022/01/top-10-ecommerce-websites-in-nigeria-to-watch-in-2022/

Loren Lubanga, Infobip Key Accounts Executive set the scene by outlining Africa’s thriving ecommerce markets – South Africa, Nigeria and Kenya, with 22 million, 76.7 million and 13 million shoppers respectively, with ecommerce penetration of 37% in both South Africa and Nigeria and 25% in Kenya.

Infobip - Loren Lubanga
Advertisements
MTN ADS
Loren Lubanga

These figures are based on the reports The Next Frontier, PaYu 2021 and Statista 2020.

Lubanga noted that the key developments driving cross-border ecommerce activity across the continent include the development and diversification of online commerce; the rise of mobile commerce (mcommerce) and the shift towards payments diversification. Others include improved access to the internet and to financial services for the unbanked and underbanked, as well as an increase in foreign investments and partnerships between local and international players.

Tech infrastructure

During his presentation, Anthony Nwabuisi, Group Head of Marketing at Konga, stated that any retailer considering taking their business beyond borders via an ecommerce platform needs to ensure that their entire technology infrastructure environment is set up for their business to succeed.

Infobip - Anthony Nwabuisi
Anthony Nwabuisi

This starts with ensuring that internet penetration and quality in that particular market are sufficient to enable ecommerce players to deliver on their promises to customers.

“The next very important aspect is the human capital component, with enterprises needing to look at the human capital within their own organisation and consider whether they have the right competences to succeed when they start moving their business across borders. Lastly, companies need to check the banked vs unbanked demographics within their intended target market and what opportunities these present,” said Nwabuisi.

He added that, digital technology tools are easily accessible and play a key role in helping companies succeed when they decide to go global. These digital tools are designed to provide crucial data that companies can harness to grow beyond borders.

Accelerating the customer journey

Adele De Villiers, Account Executive at Infobip South Africa, pointed out that retailers who are utilising and tapping into digital technology are increasingly engaging with their customers in multiple ways, including through the interaction with products, services, channels and platforms.

An example of this is Kenya-based Twiga Foods, which managed to increase customer retention and improve cost optimisation by leveraging WhatsApp for Business API to boost customer engagement.

https://techeconomy.ng/2022/09/infobips-ai-driven-chatbot-enables-twiga-foods-to-drive-meaningful-engagement/

These touchpoints serve as channels that accelerate a shopper’s journey by leveraging an engaged information flow through and out of customer data platforms.

“As a result, most traditional retailers and online stores are now able to engage with shoppers at various levels along a vast value chain that crosses multiple touchpoints, from content creation to payments, logistics and customer support, among others,” she said.

“By bringing digital platforms into their environment, ecommerce companies can provide an omnichannel presence that ensures a personalised experience for each shopper, from seamless order fulfilment to a swift and secure payment experience.”

She added that cross-border e-tailers, who are utilising the right cloud communication technology, can achieve significant business outcomes, such as growth in their customer base and an increase in brand loyalty.

They can also expect to boost sales, as well as achieve cost optimisation through the automation of repetitive tasks, which can also result in greater customer satisfaction throughout the entire customer value chain.

Cross-border expansion

Nwabuisi explained that Konga – a truly omnichannel retail ecommerce business in Nigeria – has a five-year plan to expand into the African continent, with South Africa and Ghana having been identified as key markets due to the maturity of the ecommerce sectors in both countries.

“Aside from being a retail ecommerce platform, we will also expand across other verticals by taking the strong brands that we have across our group and launching them into new markets,” he said.

Infobip Cross-border eEommerce

“Infobip is well positioned to support retailers that play in the African domestic and cross-border ecommerce space. It can enable businesses to scale seamlessly through the use of chat apps, as well as its cloud-based Conversations and Moments omnichannel suite of solutions.”

Loading

Author

  • Yinka Okeowo
    Yinka Okeowo

    View all posts
0Shares
Tags: cross-border ecommerceTwiga
Previous Post

Google Cloud and Prudential Want to Enhance Financial Inclusion across Africa

Next Post

Protecting Women and Girls from Gender-Based Violence in the Digital Era

Yinka Okeowo

Yinka Okeowo

Related Posts

U.S., China Slash Tariffs in Surprise 90-Day Truce, Resetting Trade Divide
Commerce

Why U.S. Tariffs Won’t Derail China’s Global Strategy

by Techeconomy
June 1, 2025
0

While America leans on tariffs and sanctions to reassert its global dominance, China answers with patience, pragmatism - and a...

Read more
td africa Black Friday

Every Friday is Black Friday: TD Africa Turns Up the Heat on Tech Accessibility

May 27, 2025
EU Warns Shein: Clean Up or Face Sanctions

EU Warns Shein: Clean Up or Face Sanctions

May 26, 2025
How Businesses In Africa Are using automation | leveraging data

How Businesses in Africa Are Finally Closing the Efficiency Gap with Automation

May 22, 2025
Temu and International AntiCounterfeiting Coalition - IACC

Temu Signs MoU with IACC to Strengthen IP Enforcement

May 22, 2025
MaxAB-Wasoko acquires Fatura

DEALS: MaxAB-Wasoko Acquires Fatura, Advancing Bold Ambition for Pan-African E-Commerce Consolidation

May 19, 2025
Next Post

Protecting Women and Girls from Gender-Based Violence in the Digital Era

Comments 3

  1. Pingback: Right Technology and Strategy Will Drive Cross-border eEommerce in Africa - Infobip – TechEconomy Nigeria - TechEconomy.ng - Amezomovies
  2. Pingback: Right Technology and Strategy Will Drive Cross-border eEommerce in Africa - Infobip – TechEconomy Nigeria - TechEconomy.ng - Amezomovies
  3. Pingback: Research Shows the Global Popularity of SMS 30 Years after the First Message   - TechEconomy

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Techeconomy Podcast

Techeconomy Podcast
Techeconomy Podcast

Infowave is brought to you by TechEconomy. Every week we will bring new stories from startups and influencers who are shaping and changing the world we live in. We’ll also bring you reports on topics you should know.

Follow us @techeconomyng for more.

TECH TALK EPISODE 2
byTecheconomy

PRODUCTIVITY AND WORK-Life Balance

TECH TALK EPISODE 2
TECH TALK EPISODE 2
May 22, 2025
Techeconomy
CYBERSECURITY ESSENTIALS
April 24, 2025
Techeconomy
Digital Marketing Trends and strategies for 2025 and beyond
February 27, 2025
Techeconomy
Major Lesson for Techies in 2024 and Projections for 2025
December 6, 2024
Techeconomy
Major Lessons for Techies in an AI-Driven World | Techeconomy Business Series Highlights
November 26, 2024
Techeconomy
Maximizing Profitability Through Seasonal Sales: Strategies For Success
November 8, 2024
Techeconomy
Techeconomy Business Series
October 15, 2024
Techeconomy
PRIVACY IN THE ERA OF AI: GETTING YOUR BUSINESS READY
May 30, 2024
Techeconomy
Unravel the Secrets of Marketing Everywhere All At Once with Isaac Akanni from Infobip | Infowave Podcast Episode 1
February 9, 2024
Techeconomy
The Role of Ed-tech in Life Long Learning and Continuous Education
October 19, 2023
Techeconomy
Search Results placeholder

WHAT IS TRENDING

https://www.youtube.com/watch?v=g_MCUwS2woc&list=PL6bbK-xx1KbIgX-IzYdqISXq1pUsuA4dz

Follow Us

  • About Us
  • Contact Us
  • Careers
  • Privacy Policy

© 2025 Techeconomy - Designed by Opimedia.

No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS

© 2025 Techeconomy - Designed by Opimedia.

Translate »
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.