The Last Mile Blackmail – How Telcos and Data Costs Squeeze Nigeria’s Gaming Future
Over the past few weeks, we’ve unpacked the subtle “blackmail” Nigerian gaming operators face from global tech platforms - Meta ...
Tag: Advertising
Google Fights to Keep Its Ad Tech Business Intact as Antitrust Case Continues
On Friday, Google will ask U.S. District Judge Leonie Brinkema to reject the idea of dismantling its advertising tools, which ...
$10.5 Billion in 3 Months: Netflix Cashes in on Price Hikes, Ads and New Moves
Profit grew by 25%, with earnings hitting $6.61 per share. Wall Street expected less. Netflix delivered more.
Pinterest Shares Surge 20% | Market Value Jumps $4 Billion as Revenue Hits $1.15 Billion
The platform also reported an 11% increase in global monthly active users, reaching a record 553 million
OpenAI to Make Super Bowl Advertising Debut with First-Ever TV Commercial
This is one of the artificial intelligence firm’s marketing strategies as it seeks to expand its reach beyond the tech ...
What Does the Future of Working in Advertising Look Like?
If you work in advertising or are considering a career in the field, there’s a good chance you’ve wondered what ...
X-raying ‘Fraud’ in Out-of-Home (OOH) Media Buying – Why Brands Must Prioritize Media Monitoring, Compliance
Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has ...
AI Could Completely Transform Interactive Advertising
Advertising has also been at the forefront and driving seat of many major technological shifts that have defined the past ...
Advertising Regulatory Council of Nigeria Bill has Become a Law
The legislation makes provision for the regulation and control of advertising, ensures the protection of the general public and consumers, ...
Brand Africa Recognises Advertising Guru, Dr. Shobanjo for Leadership Excellence
He created the most successful marketing and advertising group, the Troyka Group