Tag: digital marketing

The shift from traditional marketing to digital marketing in Africa can be said to be greatly influenced by the high ...

In today’s turbulent economy, African small businesses are navigating some of their toughest challenges yet. The recent Africa MSME Pulse ...

This third cohort’s addition of 90,000 fellows kicks off further progress towards the goal of training three million Nigerians in ...

If there's one thing the ongoing shift towards a digital economy has proven, it's the need for businesses and individuals ...

Digitalization has enveloped most parts of the world, causing significant impact in the workflow of sectors, and digital marketing is ...

Nsongurua Abasiakara is a digital marketing lead at 9 Payment Service Bank (9PSB). A seasoned marketing professional with an exceptional ...

If your marketing decisions are not backed by data-driven insights and analytics, you’re essentially operating in the dark

The Central Bank of Nigeria (CBN) has reaffirmed its unwavering commitment to the central bank digital currency (CBDC) project, despite ...

Even if you’re a search engine whiz, getting the information you want can take hours upon hours of searching.

Digital marketing has become a powerful tool for businesses to reach their target audience and boost their income. It is ...

The rapid advancement of digital technologies hasn’t just dramatically changed the way businesses operate, but has also allowed for real ...

The world of work has always changed and evolved in line with technological advances and major consumer shifts. Did you ...

Across the globe, the world’s 1.9 billion Muslims are celebrating the holy month of Ramadan. A time of fasting, prayer, ...

Digital marketers are at the heart of leveraging media channels to create, deploy, manage, and track campaigns. You should be ...

Leveraging digital marketing in unique ways in 2023 is essential, from Personalization to Chatbots and AI, Outsourcing, as well as ...