Tag: Philip Odiakose

In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately monitor and measure ...

Public relations is an essential element of corporate strategy, enabling organizations to build and maintain a positive image, communicate effectively ...

In the most recent times, media monitoring has become an indispensable tool for brands aiming to stay on top of ...

In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public ...

The media monitoring industry in Nigeria plays a pivotal role in shaping the landscape of advertising and public relations (PR). ...

As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege ...

In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising ...

As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the ...

Writer: Philip Odiakose === In today's media landscape, the ability to monitor and analyze media coverage is crucial for brands ...

Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has ...

The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of ...

Article by: Philip Odiakose In recent years, influencer marketing has become a crucial part of many brands' marketing strategies. The power ...