Tag: Philip Odiakose

Let us be honest — if I had a naira for every time a CEO said or thinks PR is a “cost ...

If you followed, watched, or were live at the Super Bowl you will agree with me that Kendrick Lamar’s presence ...

Donald Trump’s inauguration as the 47th President of the United States has once again thrust the world’s attention to the ...

As a public relations measurement and evaluation expert with more than a decade of experience advocating the integration of measurement ...

Philip Odiakose, Chief Insights Consultant at P+ Measurement Services Welcome to new year! As we step into 2025, the world of PR ...

In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately monitor and measure ...

Public relations is an essential element of corporate strategy, enabling organizations to build and maintain a positive image, communicate effectively ...

In the most recent times, media monitoring has become an indispensable tool for brands aiming to stay on top of ...

In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public ...

The media monitoring industry in Nigeria plays a pivotal role in shaping the landscape of advertising and public relations (PR). ...

As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege ...

In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising ...

As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the ...

Writer: Philip Odiakose === In today's media landscape, the ability to monitor and analyze media coverage is crucial for brands ...

Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has ...