Philip Odiakose Joins IPR Measurement Commission
The Institute for Public Relations (IPR) has announced the inclusion of Philip Odiakose, chief media analyst at P+ Measurement Services, as ...
Tag: Philip Odiakose
Why PRISA, NIPR, PRSK, APRA & PRCA Must Make This Book a Global Standard for PR Professionals
There is a quiet revolution happening in public relations, and no, it is not another rebrand of “storytelling.” It is ...
BOOK Launch: “The Science of Public Relations” by Philip Odiakose Now Available
Philip Odiakose, Africa’s leading media intelligence expert and PR measurement authority, today officially launched his much-anticipated book, The Science of Public ...
Segun McMedal Appointed Strategic Book Ambassador for ‘The Science of Public Relations’
In a significant move to advance public relations measurement education and practice in Nigeria and across Africa, renowned communications strategist ...
The Missing Link in the Nigerian PR Industry
For decades, Nigeria’s Public Relations industry has struggled with a critical void—a unified, practical framework for measuring and evaluating public ...
Breaking Up with AVE: The Toxic Relationship PR Refuses to End
AVE (Advertising Value Equivalency) has been murdered countless times, but like a stubborn witch, it keeps rising from the dead. ...
Why Your PR Report Must Include CEO Metrics – Or Risk Losing Their Interest Entirely
Let us be honest — if I had a naira for every time a CEO said or thinks PR is a “cost ...
Leveraging the Kendrick Lamar Blueprint: How African Artists & Brands Can Maximize Global PR Impact
If you followed, watched, or were live at the Super Bowl you will agree with me that Kendrick Lamar’s presence ...
TRUMP 2.0: How Nigerian Media is Tracking Trump’s Presidency and Why Brands Should Care
Donald Trump’s inauguration as the 47th President of the United States has once again thrust the world’s attention to the ...
Bridging Theory and Practice: Integrating Measurement Education in Tertiary Curriculums
As a public relations measurement and evaluation expert with more than a decade of experience advocating the integration of measurement ...
2025 PR Monitoring & Measurement Outlook
Philip Odiakose, Chief Insights Consultant at P+ Measurement Services Welcome to new year! As we step into 2025, ...
Beyond the Algorithm: How Human Analysts Bring Real Value to PR Measurement
In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately monitor and measure ...
Why Letting PR Agencies Evaluate Themselves Could Be Hurting Your Brand
Public relations is an essential element of corporate strategy, enabling organizations to build and maintain a positive image, communicate effectively ...
Why Your Brand Stories Don’t Show Up
In the most recent times, media monitoring has become an indispensable tool for brands aiming to stay on top of ...
The Role of Media Monitoring in Shaping Government Communication Strategies
In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public ...
