Tag: Philip Odiakose

In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising ...

As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the ...

Writer: Philip Odiakose === In today's media landscape, the ability to monitor and analyze media coverage is crucial for brands ...

Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has ...

The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of ...

Article by: Philip Odiakose In recent years, influencer marketing has become a crucial part of many brands' marketing strategies. The power ...