In an age where misinformation spreads faster than facts and division threatens global stability, The Newmark Group is taking a bold step to bring clarity, unity, and purpose to the world of communications.
In partnership with the Public Relations Global Network (PRGN), Newmark will host a high-impact World PR Day 2025 event in Lagos on Wednesday, July 16, themed: “Building Bridges & Navigating Polarisation.”
As one of Africa’s most influential integrated marketing communications firms, The Newmark Group is leading a timely conversation on how public relations must evolve from mere reputation management into a force for truth, trust, and transformation.
Why This Matters: Communication in Crisis
From political tension to digital misinformation, the global communications landscape is increasingly fractured.
According to the World Economic Forum’s Global Risks Report 2024, societal polarisation ranks among the top ten global threats.
Meanwhile, UNESCO warns that disinformation is becoming a systemic risk, eroding public trust in media, governance, and business.
Against this backdrop, this year’s World PR Day shines a spotlight on a critical question: Can public relations help rebuild what society has lost?
“We are living in an era where perception shapes policy, and influence often moves faster than truth,” said Gilbert Manirakiza, CEO of The Newmark Group. “If we’re going to restore trust, PR must evolve from noise amplification into a tool for cultural healing and psychological alignment. This is the true role of neuroinfluence—meaningfully building authentic connections.”
What to Expect at the Event
- Theme: Building Bridges & Navigating Polarisation
- Date: Wednesday, July 16, 2025
- Format: Hybrid (In-person in Lagos + Virtual participation across Africa)
- Host: The Newmark Group, in partnership with PRGN
- Special Launch: African unveiling of the 2025 PRGN Influence Insights Report
- Key Presenter: Natacha Clarac, Managing Director, Athenora Consulting (France)
- Panel Discussion: Top business and communication leaders will explore how to foster unity through ethical and emotionally intelligent PR
- Anniversary Milestone: Celebrating Newmark’s 15th Anniversary as a Pan-African influence leader
2025 PRGN Influence Insights Report Launch
A key highlight will be the African launch of the PRGN Influence Insights Report, a global study examining how people perceive trust, influence, and reputation across government, media, and corporate spaces. This report offers a deep dive into how communication professionals can reposition their strategies in today’s shifting public trust landscape.
Voices from the Frontlines of African Storytelling
Lovelyn Okafor, country lead at Newmark Nigeria, emphasized the importance of the location:
“Nigeria is a storytelling powerhouse. Hosting World PR Day in Lagos underscores the power of African narratives in shaping global communication ethics. In today’s fast-paced digital age, it’s not just about speed, but about substance, truthful, human-centered communication.”
A Global Mission, An African Lens
Born in Nairobi and now operating across Nigeria, Kenya, Ghana, South Africa, Zambia, and Burundi, The Newmark Group has grown into one of Africa’s most respected communications brands.
From advising governments to driving campaigns for global brands, Newmark has become a beacon of African storytelling, influence, and strategic insight.
The 2025 edition of World PR Day also marks a defining moment in Newmark’s 15-year journey, spotlighting its role in bridging divides, strengthening institutions, and amplifying African voices on the global stage.
Repositioning PR as a Bridge, Not a Battleground
This year’s World PR Day doesn’t just celebrate the profession, it redefines it. As disinformation, polarisation, and distrust challenge every institution, the event calls on PR professionals to lead the charge in restoring coherence to communication.
It’s a call for PR to become more than a function, it must become a force for unity, truth, and collective progress.
Join the Conversation
The event is free to attend, but registration is required.
📌 Register now using the link here.
