Meta’s text-based platform, Threads, is introducing a long-requested feature that allows users to schedule posts directly within the app.
This update, confirmed by Instagram head Adam Mosseri, aims to make post management more seamless while preserving the platform’s focus on real-time conversations.
The scheduling option, set to undergo testing, will enable users to plan their posts in advance through a simple three-dot menu in the composer.
All scheduled posts will be stored in a drafts folder, where users can edit, delete, or reschedule them as needed. However, replies cannot be scheduled to ensure the spontaneity of discussions remains intact.
According to Mosseri, the feature has been in development for months. Its launch aligns with other recent enhancements across Meta platforms, such as the ability to schedule direct messages on Instagram.
This update comes as Threads continues to grow at a commendable rate, with Meta CEO Mark Zuckerberg revealing that the platform has surpassed 100 million daily active users and now has over 300 million monthly active users.
The addition of post scheduling is expected to be particularly useful for content creators and social media managers, enabling them to have better control over their content strategy.
With this highly anticipated feature, Threads aims to meet user demands while enhancing its competitive edge in the social media market.
