DesignRush, a B2B agency marketplace, just published its 2025 SaaS Rankings, analyzing which tools businesses are adopting, and which ones are seeing a decline in usage.
The SEO team at DesignRush ranked 14 tools using a weighted score based on year-over-year website traffic (60%) and Google search interest (40%).
2025’s Top 3 Declining SaaS Tools:
1. Zoom (#14) – Traffic down –64.8%, search interest down –18.2%
Zoom sits at the bottom of the 2025 SaaS list due to one of the steepest traffic drops in the dataset, a 64.8% decline year-over-year. Google search volume also fell 18.2%, indicating not just reduced usage, but fading brand interest overall.
As remote work stabilizes and meetings migrate into Microsoft Teams and Google Meet,
Zoom is increasingly seen as redundant, especially in companies already subscribed to broader productivity suites.
2. HubSpot (#13) – Website traffic down –71.2%, search interest down –1.6%
Despite having the single worst traffic decline of any tool in the report, HubSpot still ranks above Zoom thanks to more stable search interest. That said, a 71.2% drop in site visits suggests serious churn or disengagement.
Many teams appear to be replacing HubSpot with modular, more affordable CRMs like Zoho, Pipedrive, or even custom no-code stacks built with Airtable, Notion, and Zapier.
3. Asana (#9) – Traffic down –25.9%, search volume flat
Asana’s decline is less dramatic than Zoom or HubSpot, but the signal is clear: it’s losing momentum. With stagnant search volume and a 25.9% drop in web traffic, Asana appears to be getting squeezed out by faster-growing competitors.
Tools like Notion, ClickUp, and Linear now offer broader functionality, combining docs, tasks, and workflows, in a single, modern interface.
READ more HERE.
