TikTok has launched a new standalone app in the United States called TikTok Pro Events, built around cultural and sporting moments, starting with the FIFA World Cup 2026.
The company said on Wednesday that the app is designed to bring fans into a single space where they can follow live conversations, watch trending clips and access curated creator content tied to major events. It is available to users aged 18 and above.
Inside the app, users can take part in simple fan activities like searching event hashtags, visiting the World Cup hub and sharing related posts. TikTok said users will earn “Stars” for these actions.
The Stars can be exchanged for rewards such as official FIFA World Cup merchandise through an in-app store, TikTok Shop vouchers, or donations made through TikTok-funded charity programmes.
TikTok has partnered with Feeding America for the donation feature. Monica Lopez Gonzalez, chief marketing and communications officer at Feeding America, said: “We can end hunger when we come together, and our partnership with TikTok gives sports fans a simple and meaningful way to be part of that effort.”
She added: “By engaging with tournament content on TikTok Pro Events, the fan community can help direct earned Stars toward donations that support neighbours facing hunger.”
The company further noted that the World Cup experience will also connect to content inside its main app. Users can search “FIFA World Cup” to access dedicated hubs, which bring together clips, creators and broadcaster highlights from the tournament.
TikTok said these hubs are powered by a toolset it calls GamePlan, which supports discovery and audience engagement for sports organisations and media partners.
The TikTok Pro Events app is currently being rolled out in the US as a pilot project and will serve as a testing ground for future cultural and sporting events. Users can download it from the Apple App Store and Google Play Store.
