The essence of marketing is to have your products or services get to the end-user effortlessly, and also leave you with something profitable at the end of the day. For a profitable marketing effort, you should consider making your marketing more intentional.
As we conclude this topic, let’s briefly look at a few other ways you could intentionally transform your business.
Revisiting the Net Promoter Score (NPS)
You may have heard about the Net Promoter Score (NPS), don’t you? The Net Promoter Score is a metric used to measure customer loyalty and satisfaction with an enterprise or its product or service.
NPS measures the answer to the question: “How likely is it that you would recommend a company to a colleague or friend?” This is a great indicator of whether you’re ready to throw gas on the fire.
Enterprises with higher Net Promoter Scores have been shown to have faster, more efficient growth. Why? It gauges customer loyalty, and identifies areas for improvement.
Your business brand is no longer what you put out there — it’s what other people are saying about you. Nothing fuels business growth like it.
Ask, and you shall receive
Ask and you shall receive is not a religious statement but a universal law. Nothing will come to us in life without our asking.
Every industry is made up of people, and between the people in an industry exists an underlying web of connections. Your unhappy customers are always the loudest and your happy customers rarely speak up. So, make them speak up.
Always call old and current clients; ask if they know people who need your products or services. If they have tried you, if they have bought from you, if they have made repeat. Then, make them refer their friends or recommend your products and services to their friends.
Make a list of those who have enjoyed or are currently enjoying your product or service and ask them to recommend you to a friend or family, and you will see what you have been missing.
Now get to work!
Prepare for the people that your referral will bring to you just as you will prepare for prospective clients. One of the ways to prepare is to have a 30- or 60-second elevation pitch or a short video that precisely puts your product or services in an irresistible light.
This 60-second pitch should summarize why people should buy your products or services.
Once your marketing becomes intentional, it will help you focus on what really matters. Remember, when more customers appreciate what you are selling, your business empire appreciates!
Never forget to measure the success of your actions. Listen, watch, and ask for feedback. From the feedback, you would repeat what worked and discard what didn’t. This will allow you to improve your marketing in the future and hence grow your business. Always remember that the marketing that wins must be intentional!
I will love to hear your thought on how you are intentionally transforming your business in the comment section. Should you need some help on this subject, fill free to contact me.
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Tony Ajah is a Business Growth Strategist, and the author of BUSINESS SENSE, and ON BECOMING AN ENTREPRENEUR.
He maintains a personal blog, where he shares proven business ideas and principles for SMEs.
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