Zoho, a leading provider of cloud-based business software solutions, has inaugurated its new office in Nairobi, Kenya. The company, known for its suite of online productivity and collaboration applications, has expanded its presence in the Middle East and Africa (MEA) region with the addition of the Kenyan office.
The primary objective of the Nairobi office is to provide training and support services to Zoho customers in Kenya. While other global tech corporations often utilize local offices for product development, Zoho’s facility in Kenya will not be involved in such activities. Instead, it will serve as a training center and offer localized assistance to businesses using Zoho products.
Veerakumar Natarajan, the Country Head for Kenya at Zoho Corp, expressed the company’s commitment to serving small and medium-sized businesses (SMBs) and its readiness to cater to the needs of larger organizations.
The Nairobi office will enhance Zoho’s account management capabilities and enable them to better address the specific requirements of larger enterprises.
In line with their dedication to supporting SMEs, Zoho has partnered with the Institute for Small Business Initiatives (ISBI) at Strathmore Business School.
Through this collaboration, Zoho aims to digitize local SMEs by providing them with enterprise technology solutions. SMEs associated with ISBI will have access to Zoho One, a unified platform offering various business applications for CRM, finance, HR, project management, collaboration, marketing, and sales.
This will empower SMEs to streamline their operations, automate processes, and manage their activities from a single console. Additionally, SMEs in Nairobi will receive technical support and product training to optimize the benefits of this partnership.
Zoho plans to target sales opportunities with Savings and Credit Cooperative Organizations (Saccos) and real estate agencies. The company has also established key partnerships with notable organizations like ICEA Lion (an insurance firm) and Hotpoint (an e-commerce platform).
The opening of the Zoho office coincided with the partnership announcement with ISBI, a renowned institution that has been assisting SMEs in Kenya for the past eight years.
By digitizing SMEs and providing them with effective management tools, Zoho and ISBI aim to foster growth, streamline operations, and enhance competitiveness within the SME sector.
Zoho’s entry into the Kenyan market demonstrates its commitment to empowering businesses of all sizes by equipping them with robust and user-friendly software solutions.
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