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Facebook, Instagram, WhatsApp parent company rebrands to Meta

Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.

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Mark Zuckerberg, CEO, Facebook
Mark Zuckerberg, CEO, Facebook

Today at Facebook Connect 2021 conference, CEO Mark Zuckerberg introduced Meta, which brings the company’s apps and technologies under one new company brand. 

The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. 

Metaverse is the next evolution in a long line of social technologies, and it’s ushering in a new chapter for the company. Mark shared more about this vision in a founder’s letter.

I’m proud of what we’ve built so far, and I’m excited about what comes next — as we move beyond what’s possible today, beyond the constraints of screens, beyond the limits of distance and physics, and towards a future where everyone can be present with each other, create new opportunities and experience new things. It is a future that is beyond any company and that will be made by all of us.” – Mark Zuckerberg

Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future. Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building toward.” – Mark Zuckerberg

Alongside its vision for the metaverse, Mark Zuckerberg also shared more about the progress the company is making today with some of the foundational elements across its AR & VR technologies.

  • VR news: VR is at an inflection point led by the release of Quest 2. Games are booming, VR is getting more social, fitness is becoming a hot vertical, and we’re building out more ways VR can be used as a work device. And, we continue to invest in the developer community to help them build and monetise their applications through new tools and features
  • Augmented Reality news: As VR hits an inflection point, we’re investing in the core technology and work needed to bring fully-featured AR glasses to market. While we work on the hardware to make AR glasses, we’re cultivating the content, capabilities, and communities that can enrich Facebook experiences today and illuminate the path to AR glasses ahead.

Facebook annual Connect conference brings together augmented and virtual reality developers, content creators, marketers, and others to celebrate the industry’s momentum and growth. 

This year’s virtual event explored what experiences in the metaverse could feel like over the next decade — from social connection to entertainment, gaming, fitness, work, education and commerce. 

The company also announced new tools to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a $150-million investment in immersive learning to train the next generation of creators.

The company’s new brand captures where it’s going and the future it wants to help build.

We chose ‘Meta’ because it can mean “beyond,” and captures our commitment to building social technologies that take us beyond what digital connection makes possible today.

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The company is also introducing a new logo and colour to accompany the new brand. The logo is treated in a blue gradient – as a nod to its heritage. It’s designed to be experienced in 3D so that it truly comes to life in the metaverse – where you can move through it and around it. 

The company’s corporate structure is not changing, however, how we report on our financials will. Starting with our results for the fourth quarter of 2021, we plan to report on two operating segments: Family of Apps and Reality Labs. We also intend to start trading under the new stock ticker we have reserved, MVRS, on December 1. Today’s announcement does not affect how we use or share data.”

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

 

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​Joan Aimuengheuwa is a content writer who takes keen interest in the scopes of innovation among African startups. She thrives at meeting targets and expectations. Contact: [email protected]

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