MultiChoice Nigeria, the producer of the Big Brother Naija reality show Tuesday revealed that the company spent N5.5 billion on the show.
It was also disclosed that MultiChoice employed over 2,000 persons within the 71 days of the season lasted.
These were revealed by Dr. Busola Tejumola, Executive Head, Content & West Africa Channels at MultiChoice Nigeria, during prize presentation to the winner of Big Brother Naija season 8, Ilebaye Odiniya in Ilupeju, Lagos State.
The cost covered production, construction, fittings, technical, licensing, satellite, and marketing in the production of the just concluded season of BBNaija.
Tejumola said Multichoice commitment to showcasing the best in sporting entertainment and telling uniquely authentic indigenous stories remains unwavering. “As Africa’s most loved storyteller, we are proud to be part of creating opportunities for growth for the youth in their quest to build great futures.
While appreciating the sponsors, she said: “The Big Brother All Stars has been a Season of love, rekindled and new friendships, settling scores, comedic moments, fantastic showcase of talent and a battle for dominance.
“Now that BBNaija All Stars has come to an end, we have carefully curated an exciting slate of original series and movies of over 20 new titles across all our Africa Magic channels.
As a special gift, and for a limited time, the Africa magic Showcase channel is now open to our DStv Compact and GOtv Supa+ customers and Africa Magic Urban, now open to our DStv Confam customers.
[Source]
