Joan Aimuengheuwa – Tech | Business | Economy https://techeconomy.ng Tech | Business | Economy Thu, 11 Jun 2026 15:51:18 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://techeconomy.ng/wp-content/uploads/2025/06/cropped-256Px-32x32.png Joan Aimuengheuwa – Tech | Business | Economy https://techeconomy.ng 32 32 Infinix Launches HOT 70 Series with Industry-First 12-Colorway Dynamic Shine Design https://techeconomy.ng/infinix-launches-hot-70-series-with-industry-first-12-colorway-dynamic-shine-design/ https://techeconomy.ng/infinix-launches-hot-70-series-with-industry-first-12-colorway-dynamic-shine-design/#respond Thu, 11 Jun 2026 15:51:18 +0000 https://techeconomy.ng/?p=183271 In a smartphone market where devices increasingly look and feel the same, Infinix is taking a different approach. Today, the brand launched the new HOT 70, a lineup designed around a simple idea: smartphones should express personality, not just performance.

Built for a generation that treats smartphones as part of personal style and everyday identity, the HOT 70 Series introduces an industry-first lineup of 12 colorways under Infinix’s all-new Dynamic Shine Design aesthetic.

More than a hardware refresh, it represents the brand’s most fashion-forward and self-expressive HOT lineup to date.

Anchored in “Colorful, Versatile, Fun” proposition, Infinix HOT 70 brings together expressive design, One-Tap AI, and everyday durability into a unified experience designed to stand out, keep up, and last.

From color-shifting finishes and light-reactive textures to instant AI actions and real-world resilience, HOT 70 reflects how today’s users move fluidly between self-expression, productivity, and everyday living.

Ever-changing, ever-shining, HOT 70 is designed for a generation that never stands still. 

Infinix HOT 70 brings together expressive design
Infinix HOT 70

Stand Out Instantly with Dynamic Shine Design

Infinix HOT 70 introduces a refreshed design with six colorways, giving users a wider range of options to express their personal style.

Slim and light, the device features a Baby-Smooth coating that feels soft to the touch and resists fingerprints over time, keeping it clean and presentable through long days.

At 7.49mm thin and 195g light, the phone sits comfortably in the hand and slips easily into any pocket or bag.

Headlining the lineup is the Thermo Orange edition, with a temperature-responsive back cover featuring Dual-way Thermo Sensing Skin. The technology sets a class-leading benchmark for design innovation in its segment.

The bistable thermochromic finish shifts orange tones with temperature: below 0°C, the back panel deepens to a saturated Deep Orange; at around 65°C, it lightens to a softer Light Orange. Most smartphones today look fairly similar, but the Thermo Orange edition goes the other way, giving users a way to personalize the device itself.

Pairing the surface with custom stamps or molds creates semi-permanent patterns; users can imprint a name, a favorite symbol, or any design they choose.

The back of the phone effectively becomes a personal canvas, and more often than not, a conversation starter.

For users who prefer a more fashion-led daily look, the Quiet Violet and Green Texture editions feature back panels rendered in the Lumina Flare Dynamic Flame Texture.

Flowing, flame-like microstructures catch and refract light as the phone is tilted, producing shifting patterns of light and shadow with a sense of depth and motion.

Quiet Violet draws from the calm depth of dusk-to-dawn skies; Green Texture echoes the freshness of layered leaf veins. Each carries its own distinct character. Like a well-chosen accessory, the two editions are designed to be the finishing touch to an everyday look, turning the phone into a subtle yet expressive style detail that complements a tailored outfit, a weekend fit, or an evening-out statement.

Completing both editions (Quiet Violet and Green Texture) is the Crystal Mood Island camera deco, a refined craftsmanship detail rarely seen in this segment, where camera modules often feel like a purely functional afterthought.

Its faceted ring refracts iridescent reflections from different angles, turning a typically overlooked area into a playful design signature that helps HOT 70 stand out in daily moments.

Infinix HOT 70
Infinix HOT 70

One-Tap AI That Keeps Up With Every Mode

Infinix HOT 70 introduces a dedicated One-Tap AI Button, a physical shortcut placed within natural thumb reach and easy to press whether the device is in hand or sitting on a desk. Instead of opening apps and digging through menus to access AI features, users can trigger what they need with a single tap.

The result is one of the most accessible AI experiences in the segment, with every interaction starting in seconds.

A short press launches One-Tap AI FlashMemo¹. For the first time on a HOT device, intent recognition is built directly into the capture experience: the phone not only saves what’s on screen, but it also interprets what users intend to do with it. A flight time spotted in a chat becomes a calendar event. A business card on the screen turns into a saved contact.

A restaurant email address on screen jumps straight to a Gmail compose window with the recipient already filled in. What used to take several manual steps now takes one.

Everything captured through AI FlashMemo flows into AI MindHub, the device’s central knowledge hub. Lecture notes, screenshots from a shopping spree, saved videos, and social media inspiration, content that is usually scattered across chat threads, camera rolls, and notes apps, are automatically tagged, categorized, and gathered into a single searchable knowledge base.

Less time digging through old conversations to find that one link; everything worth keeping lives in one place, ready when it’s needed.

A long press activates Folax AI, giving users one-tap access to five leading AI models, including ChatGPT and Google Gemini, for instant queries based on whatever is on screen.

Users can switch between models with a tap to compare answers from multiple perspectives, without leaving the current page. No more bouncing between apps to look up a term, compare a product, or get a quick explanation.

Personalization extends to the home screen, with AI Custom Wallpapers and themes that go beyond generic stock options, giving users a setup that feels like their own.

On the imaging side, HOT 70’s 50MP main camera captures everyday moments with sharpness and detail, while a suite of AI tools makes editing simple: AI Live Photo Mode locks in the sharpest frame from a motion sequence, AI Eraser removes unwanted people or clutter, and AI Extender intelligently expands photo backgrounds for sharing. Share-ready content becomes the default, not the exception.

Infinix HOT 70
Infinix HOT 70

From Morning to Late Night, Uninterrupted

HOT 70 ships with an upgraded battery system built for a full day of use: a 6000mAh single-cell battery, or a dual-cell 5600mAh variant in select markets, paired with 45W Lightning FastCharge that goes from empty to full in an hour.

A full day of classes, group chats, and video lectures rolls into an evening of streaming, social, and video calls without the constant hunt for an outlet or the dead weight of a power bank in the bag.

HOT 70’s All-Scenario Bypass Charging addresses another familiar frustration: phones that overheat and slow down during long livestreams or video sessions while plugged in.

The system routes power from the charger directly to the device, bypassing the battery entirely and keeping the phone cool and stable through demanding use.

All those streaming, scrolling, and content-viewing hours play out on a 6.78-inch 120Hz display, with smooth visuals that match the device’s all-day stamina. Up to 700 nits HBM brightness keeps content sharp and readable outdoors, including under direct sunlight when checking navigation or replying to messages on a commute.

Under the hood, the MediaTek Helio G100 Ultimate platform supports stable performance and smooth multitasking through extended use, keeping the device responsive across work, entertainment, and content creation.

Infinix HOT 70
Infinix HOT 70

Military-Grade Durability for Real-Life Use

HOT 70 brings Military-Grade Durability to the mid-segment, engineered to handle the kind of damage that usually shortens a phone’s life: rainy commutes, sweaty workouts, and phones slipping out of hands during the dash from a car.

Behind that Military-Grade build is a comprehensive protection system. IP65-rated dust and splash protection guards against rain, sweat, and accidental exposure to water.

SGS-certified Premium Performance and Gold Standard Drop Resistance back to the device, with rigorous testing, 1.5m extreme drops, multi-angle falls, and over 40 consecutive front-face drops with the screen and core functions intact.

Protection extends inward, encompassing the HOT 70’s everyday functions and the personal data it holds. Folax-Speaker Cleaner uses sonic vibrations to clear dust and moisture from the speakers, preventing the gradual muffling that sets in months later.

XGuard Full-Link Protection adds another layer for personal data, with XHide, App Lock, Unlock Security Protection, and Advertisement Control covering privacy, app access, and intrusive pop-up ads.

The same protective logic carries through to how HOT 70 stays connected. Pure Voice noise cancellation protects the user’s voice from background noise such as busy streets, cafés, and transit, keeping calls clear on both ends without users having to step outside or ask the other person to repeat themselves. UltraLink also enables Bluetooth-based direct communication up to 1.5km away when the cellular signal drops out.

Software longevity rounds out the durability story. HOT 70 ships with XOS 16 and supports up to 3 major OS upgrades and 5 years of security patches on supported models, keeping the device current with new features and protected against emerging threats well into its lifetime.

Bringing More “Pro” Fun: Expanding the HOT 70 SERIES

Sharing the same Colorful, Versatile, Fun spirit, Infinix also previewed the upcoming HOT 70 Pro. Designed for users seeking a step up from the HOT 70, the Pro will introduce refinements across design, imaging, AI, and performance. More details about the HOT 70 Pro will be announced at a later date.

Price and Availability

Infinix HOT 70 is available in Thermo Orange, Quiet Violet, Green Texture, Night Pulse, Silver Dancer, and Dive Blue. Users can choose between 128GB and 256GB storage configurations, with models offering 4GB/6GB/8GB of RAM and up to 8GB of extra expandable RAM.

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Dangote Refinery Valued at $39.1bn as $1bn Share Sale Draws Strong Investor Demand https://techeconomy.ng/dangote-refinery-39-billion-valuation-private-placement-investor-demand/ https://techeconomy.ng/dangote-refinery-39-billion-valuation-private-placement-investor-demand/#respond Thu, 11 Jun 2026 09:02:11 +0000 https://techeconomy.ng/?p=183260 The Dangote Petroleum Refinery has been valued at $39.1 billion as it moves ahead with a $1 billion private placement that has already received more than $2 billion in investor demand.

The refinery plans to issue 3 billion ordinary shares at $0.35 each, setting the valuation and placing the facility among the most valuable privately held industrial assets in Africa.

Investors have shown strong interest, with indications that demand has already doubled the target before allocation closes.

The minimum entry for investors stands at 1 million shares, costing $350,000. Subscriptions can then rise in blocks of 500,000 shares, while investors will also remain locked in for 365 days after allotment.

The funds will support expansion work, logistics systems, storage capacity, and other corporate needs. The refinery also reveals possible moves into related petrochemical operations, although details are broad at this stage.

The facility, which began production in 2024 after years of construction that cost an estimated $20 billion, processes about 650,000 barrels of crude per day. Output now includes diesel, aviation fuel, naphtha, and premium motor spirit.

Investor appetite has stretched beyond Nigeria as institutional investors and diaspora buyers have shown strong participation. Demand levels suggest oversubscription before the process closes.

Femi Otedola has confirmed plans to invest $100 million, drawing from proceeds linked to his Geregu Power stake sale. His entry adds to the high-net-worth participation in the offer.

The size of the valuation and the level of demand have renewed discussion around a possible future listing. No timeline has been set, but there are expectations that a public offer may follow at some point.

Aliko Dangote has previously indicated interest in listing the refinery on capital markets. The current placement is seen as an early step that could expand ownership ahead of any future initial public offering.

The refinery’s scale already places it at the centre of Nigeria’s energy supply chain. It has reduced dependence on imported fuel and created new export channels. Analysts say this position strengthens its appeal to global investors looking for large infrastructure assets with foreign exchange potential.

The implied valuation exceeds the market value of most listed companies on the Nigerian Exchange when taken individually. This comparison has added weight to discussions about how deep investor appetite could run if a full listing eventually takes place.

The private placement is currently attracting commitments from local and international investors, with the level of demand showing strong confidence in the refinery’s long-term production capacity and its role in regional fuel supply.

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Microsoft’s Xbox to Initiate “Reset”: Layoffs and Spending Cuts Loom Under New Leadership https://techeconomy.ng/microsoft-xbox-major-layoffs-budget-cuts-revenue-decline/ https://techeconomy.ng/microsoft-xbox-major-layoffs-budget-cuts-revenue-decline/#respond Thu, 11 Jun 2026 08:17:48 +0000 https://techeconomy.ng/?p=183250 Microsoft’s gaming division, Xbox, is preparing to lay off employees and reduce spending as the company moves to address declining revenue and restructure the business under its new leadership.

According to a Bloomberg report, the layoffs are expected shortly after Microsoft’s fiscal year ends on June 30. While the number of affected employees has not been disclosed, the planned cuts are expected to go beyond staffing, with reductions also being considered across marketing and other operational budgets.

The restructuring will be the first major overhaul since Asha Sharma became chief executive of Xbox in February.

Sharma reportedly outlined the challenges facing the gaming business in an internal message to employees. She said Xbox’s accountability margin had fallen to just 3% despite the company spending more than $20 billion over the past five years on content, platforms and hardware subsidies. During the same period, annual revenue declined by almost $500 million.

The Xbox chief told staff the business would need to rebuild parts of its platform infrastructure and reassess its portfolio in the months ahead. Bloomberg reported that Sharma and Chief Content Officer Matt Booty have described the current period as an “Xbox Reset”, aimed at putting the division on a more sustainable path.

The planned changes come as Xbox works to overcome challenges across several parts of its business. Microsoft’s drive into subscription gaming and cloud services has not delivered the growth needed to offset weaker console sales.

At the same time, the company has faced complaints over a lack of major exclusive titles capable of driving hardware demand.

Growth in Game Pass subscriptions has also stalled. In April, Microsoft cut Game Pass prices and announced that future Call of Duty titles would no longer launch on the service on day one, marking one of the first major strategic changes under Sharma’s leadership.

The company is also dealing with high hardware costs. Reports say increasing component prices have significantly raised storage costs, creating additional pressure on Microsoft’s long-term console plans, including work linked to its next-generation gaming platform, codenamed Helix.

As part of the reset, Xbox is expected to place greater emphasis on its biggest gaming franchises, including Halo, Gears of War and Forza.

The company recently confirmed that upcoming titles such as Gears of War: E-Day and Clockwork Revolution will not launch on competing platforms including PlayStation and Nintendo Switch, while it focuses on strengthening the Xbox ecosystem.

Microsoft has not publicly commented on the reported layoffs.

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Judge Rejects Meta, YouTube Bid for New Trial in Youth Harm Case https://techeconomy.ng/california-judge-rejects-meta-youtube-new-trial-youth-harm-case/ https://techeconomy.ng/california-judge-rejects-meta-youtube-new-trial-youth-harm-case/#respond Wed, 10 Jun 2026 16:39:59 +0000 https://techeconomy.ng/?p=183225 A California judge has rejected attempts by Meta and YouTube to overturn a jury verdict that found the companies responsible for designing social media platforms that harmed a young user.

Los Angeles Superior Court Judge Carolyn Kuhl denied motions for a new trial on Tuesday, according to court documents.

The ruling means a March jury verdict awarding $6 million in damages will remain in place while both companies pursue appeals.

The case was brought by a 20-year-old California woman identified in court records as K.G.M., also known as Kaley.

She told jurors she began using YouTube at the age of six and Instagram at nine, and later developed anxiety, depression, body dysmorphia and suicidal thoughts.

Her lawyers argued that features built into the platforms, including algorithmic recommendations, beauty filters, endless scrolling and push notifications, encouraged compulsive use and contributed to her mental health issues.

After hearing the evidence, the jury found both companies negligent and concluded they acted with malice, oppression and fraud.

Jurors awarded $3 million in compensatory damages and a further $3 million in punitive damages, bringing the total award to $6 million.

Meta was assigned 70% of the liability, amounting to $4.2 million, while YouTube was held responsible for the remaining 30%, or $1.8 million.

The trial attracted attention because it was the first to reach a verdict among more than 1,600 related lawsuits filed across the United States by young people, families and school districts.

The litigation accuses social media companies of designing products that encourage addiction among children and teenagers while contributing to mental health problems.

Several senior technology executives testified during the proceedings. Meta chief executive Mark Zuckerberg spent about eight hours on the witness stand and was questioned about internal company documents showing that Instagram had four million users under the age of 13 in 2015.

Instagram head Adam Mosseri also testified and acknowledged that spending 16 hours a day on the platform could be “problematic.”

Meta said it “respectfully disagrees” with the verdict and plans to appeal. The company argued that teenage mental health is influenced by many factors and cannot be linked to a single app.

Google, which owns YouTube, also intends to challenge the ruling. The company argued that the case “misunderstands YouTube” because it views the service as a streaming platform rather than a social media network.

As it stands, lawmakers and child safety advocates are currently pushing for stronger protections for young users online, including uncompromising age-verification requirements, expanded parental management and changes to platform design.

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Snapchat Launches Friends-Only Content Sharing for Users Under 16 https://techeconomy.ng/snapchat-friends-only-content-sharing-users-under-16/ https://techeconomy.ng/snapchat-friends-only-content-sharing-users-under-16/#respond Wed, 10 Jun 2026 15:38:37 +0000 https://techeconomy.ng/?p=183220 Snapchat is rolling out new restrictions for users under 16, limiting who can view the content they share on the platform.

In a bid to enhance online safety, the company said users aged 13 to 15 will soon be able to create, save and display Stories and Spotlight videos on a dedicated profile that can only be viewed by friends who have mutually accepted each other.

Their content will no longer be distributed to people outside their friends list through Spotlight.

Previously, teenagers under 16 could post videos to Spotlight, Snapchat’s short-form video feature, but the content was not linked to their profiles.

While this prevented direct contact from strangers, the posts could still be viewed by a wider audience.

Under the new system, younger teens will share content in a more private environment. Snapchat will also remove engagement metrics such as favourite counts from profiles belonging to users in this age group.

The company said the changes are designed to help teenagers express themselves creatively without the pressure that usually comes with public posting and visible performance metrics.

Snapchat outlined different levels of access based on age. Users between 13 and 15 will be limited to sharing content with mutual friends.

Those aged 16 and 17 can choose to share content more broadly, but distribution will remain restricted to friends, followers and users with mutual connections.

Adults aged 18 and above will still have full access to public profiles and wider content distribution tools.

Alongside the latest changes, Snapchat said it will maintain several existing protections for users under 16.

The platform blocks messages from people teens have not added as friends or saved in their contacts. It also limits friend requests from people users may not know and displays warning messages when it detects a teenager may be chatting with a stranger.

The company says it will continually moderate public content before recommending it to larger audiences and take action against accounts that attempt to promote inappropriate material to teenagers.

Parents will also be able to monitor aspects of their children’s activity through Snapchat’s Family Centre.

The feature allows parents and caregivers to view their teenager’s friends list, see who they have communicated with recently, apply content restrictions, disable access to the My AI chatbot, share location information and report accounts they find concerning.

The update follows a trend across social media platforms, with services such as Instagram launching additional protections and specialised account settings for younger users.

Snap’s latest feature also comes as the company focuses on mitigating the impact of social media on young people.

Earlier this year, Snap settled a lawsuit that accused it of contributing to social media addiction and is still defending similar cases in courts across the United States.

Speaking to CNBC, Snap chief executive officer, Evan Spiegel, said Snapchat has a “positive impact” on users because it helps people stay connected with friends.

He argued that the platform should not be grouped together with competitors such as TikTok and Instagram.

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Experts are Canvassing for Proper Infrastructure, Systems to Drive e-Commerce Growth https://techeconomy.ng/experts-are-canvassing-for-proper-infrastructure-systems-to-drive-e-commerce-growth/ https://techeconomy.ng/experts-are-canvassing-for-proper-infrastructure-systems-to-drive-e-commerce-growth/#respond Wed, 10 Jun 2026 14:56:22 +0000 https://techeconomy.ng/?p=183216 Players in the e-commerce ecosystem have been urged to embrace technology, robust infrastructure, and effective systems to achieve the desired growth they expect.

This was the position reached during a panel session titled “Powering Commerce: the systems, the infrastructures and the in-between” moderated by Osarumen Osaruyi, founder, Subtext, at the Future of Commerce Summit 2.0, organised by Glovo recently.

Speaking at the session, Olakunle Ogungbamila, co-founder of ORDA Africa, stated that it was important for businesses to build software or products that can be easily adjusted to meet market needs. According to Ogungbamila, the success or effectiveness of any software depends solely on the people who are meant to use it.

“People who are going to use the software most of the time will make you change how your software behaves. When we started ORDA, one of the things we built was direct integration with delivery products. We built our product with the intention of making it seamless, but the truth is that we have learnt a lot from the user experience, and in the end, users will challenge how your software behaves for the better,” he said.

Also speaking, Opeyemi Oyinloye, the group chief operating officer, Paga Group, explained that the organisation has built the right systems to ensure that customers interested in making any purchase do so seamlessly.

One of the panelists, Rotimi Thomas, chief executive officer of Sunfi, noted that an easy transition to renewable energy at low cost has kept many businesses alive amid rising fossil fuel costs. He stated that many organisations are now embracing solar as an alternative to fossil fuel, with players devising different payment plans.

Also speaking at the session, Sabestine Osika, chief executive officer of GIG Logistics, noted that the integration of technology into the shipments business is a game-changer that has helped address major challenges confronting the business.

He stressed that the company was already considering partnering with renewable energy companies to address the perennial power supply problem faced by most businesses in the e-commerce ecosystem.

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$2 Trillion a Year Never Makes It from Obligation to Settlement | Rivvun AI Raises $7.55M to fix it https://techeconomy.ng/2-trillion-a-year-never-makes-it-from-obligation-to-settlement-rivvun-ai-raises-7-55m-to-fix-it/ https://techeconomy.ng/2-trillion-a-year-never-makes-it-from-obligation-to-settlement-rivvun-ai-raises-7-55m-to-fix-it/#respond Wed, 10 Jun 2026 13:22:49 +0000 https://techeconomy.ng/?p=183206 Rivvun AI Inc. today announced a $7.55 million oversubscribed seed round led by Sitara Capital and 3one4 Capital, to deploy an autonomous AI execution layer purpose-built for enterprise spend and revenue recovery.

The scale of the problem is staggering. McKinsey research finds that enterprise procurement functions lose up to one-third of planned savings during execution, with an additional 3– 4% of total external spend lost to transaction inefficiency and noncompliance.

Across fortune 2000 revenues that compounds to more than $2T in value that never reaches the bottom line. The money isn’t lost to fraud or bad contracts. It disappears in the gap between what was contractually committed and what enterprise systems were ever built to collect.

Built by the Executives Who Saw This Problem at Scale

Anand Veerkar and Niranjan Umarane spent the last decade as senior executives at Icertis, where they helped scale the company to more than $350 million ARR and built a platform governing some of the world’s largest commercial portfolios.

Across every industry, the pattern was consistent: terms of trade were precisely structured; financial execution against them was not.

Money owed under negotiated agreements quietly went uncollected, not because anyone decided to leave it, but because no system in the enterprise stack was designed to recover it.

They left to build that system. They are joined by serial entrepreneur Patrick Linton, who brings deep experience scaling global operations for enterprise software companies.

The Problem Is Structural. So Is the Solution.

ERP systems record transactions. CRM tools track relationships. Procurement platforms manage approvals. None of them enforce outcomes.

Rivvun’s autonomous AI execution layer connects to existing ERP, CRM, and procurement systems, interprets commercial obligations, identifies what hasn’t settled as agreed, and initiates recovery at the transaction level. No rip-and-replace. No new system of record.

Two agentic families power the platform: Spend Assurance on the buy side, recovering supplier rebates, pricing commitments, and procurement obligations that have gone unenforced; and Margin Defense on the sell side, recovering customer settlement variances, trade term discrepancies, and revenue that left the P&L without authorization.

Built Vertical-First, Because Leakage Isn’t Generic

Chargeback mechanics in pharma – GPO compliance, government pricing obligations, look nothing like settlement gaps in banking or trade term failures in CPG. Generic AI produces generic results.

Rivvun deploys with vertical-specific agent logic tuned to the precise failure patterns of each industry, across Pharma, Healthcare, Banking, CPG/Retail and Industrial.

Anand Veerkar, CEO and Co-Founder, Rivvun AI commented:

“The enterprise has spent years being told AI will transform how it operates. What it needed was AI that creates direct, measurable impact on the P&L – not productivity narratives, not dashboards. Rivvun closes the gap between what was agreed and what was collected, recovering money that goes straight to the bottom line.

Sachin Bhanot, Managing Partner, Sitara Capital added:

“We’ve invested in enterprise technology for years. The winners tie their value directly to a number the CFO can see on the P&L. Rivvun does exactly that with precision rare for a company at this stage, and with a founding team that has already built a category-leader in this space.”

Anurag Ramdasan, Partner, 3one4 Capital said:

“The team at Rivvun is one of the strongest founder-market fit we’ve seen in the vertical AI category so far. They are not pitching a horizontal AI solution and hoping for enterprises to extract value out of it. They are delivering ROI on AI for large enterprises from the first day of implementation, which is very critical for enterprise AI adoption. This rigor comes from the deep expertise of the founders, and we are incredibly excited to back such a transformational team at seed stage.

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LinkedIn Launches BrandWorks to Expand B2B Advertising With Video, Creator Strategy https://techeconomy.ng/linkedin-brandworks-b2b-advertising-video-creator-strategy/ https://techeconomy.ng/linkedin-brandworks-b2b-advertising-video-creator-strategy/#respond Wed, 10 Jun 2026 12:59:06 +0000 https://techeconomy.ng/?p=183204 LinkedIn has set up a new advertising unit called BrandWorks as it expands further into business-to-business marketing and creator-led campaigns. 

The platform expects the unit to reach an annualised run rate of about $100 million in the next fiscal year, according to a source familiar with the plan.

The Microsoft-owned company introduced BrandWorks internally in March 2026. Since then, the team has expanded by roughly 60%, with new hires coming from TikTok, Meta and X.

It now focuses on building higher-performing campaigns for enterprise clients, including SAP, IBM and ServiceNow.

BrandWorks also runs programmes that link advertisers with creators. One of them, Top Voices 360, supports sponsored content partnerships and has generated over $20 million between May 2025 and May 2026.

We’re developing services that are designed to meet the marketer where they are,” said Alex Josephson, vice president of BrandWorks, who previously built a similar offering called Twitter Next.

LinkedIn is enhancing its focus in B2B advertising, even as it competes with much larger companies in digital ads. Its advertising business brought in $8.2 billion in 2025 and is projected to rise to $9.7 billion in 2026, with a further increase to $11.3 billion expected in 2027.

Even with that growth, LinkedIn is still smaller than Meta and Google in overall ad scale. Still, it has carved out a strong niche, with about 80% of B2B marketing budgets now flowing into search and social platforms.

We estimate that 80% of B2B budgets go into search and social media, with Google and LinkedIn the primary beneficiaries of those B2B dollars,” said Luke Stillman, managing director at trend advisory firm Madison and Wall.

LinkedIn’s ad footprint is also expanding in relative terms. It accounts for about 3.2% of US digital ad spend, 2.4% in the UK, and less than 2% across markets such as Brazil, France, Canada and Germany.

Video has become an important part of its strategy. The company reports that vertical video uploads rose by 36% in 2025. CEO video posts have also increased by 68% over the past two years.

Younger users are driving some of that transition. LinkedIn says Gen Z is its fastest-growing audience, with higher engagement in video content and creator-led posts.

BrandWorks by LinkedIn also supports BrandLink, a video-focused advertising programme. The company expects BrandLink revenue to nearly triple in the current fiscal year, although it has not disclosed the base figure.

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Truecaller said it Identified More Than 68 billion Spam and Fraud Calls in 2025 https://techeconomy.ng/truecaller-said-it-identified-more-than-68-billion-spam-and-fraud-calls-in-2025/ https://techeconomy.ng/truecaller-said-it-identified-more-than-68-billion-spam-and-fraud-calls-in-2025/#respond Wed, 10 Jun 2026 12:48:14 +0000 https://techeconomy.ng/?p=183201 Truecaller says its platform identified more than 68 billion spam and fraud calls worldwide in 2025, underscoring the growing scale of unwanted communications and digital scams confronting mobile phone users globally.

The figure comes as the company expands Truecaller Lite, a lightweight application designed for entry-level Android smartphones, following an early rollout in Nigeria.

According to the company, Nigeria played a key role in validating the new product, becoming one of the first countries globally to receive Truecaller Lite before its expansion to 11 additional markets across Africa, Asia, and Latin America.

The development highlights the increasing challenge of mobile fraud in emerging markets, where millions of consumers rely on affordable smartphones as their primary gateway to the internet.

In Nigeria, the problem is particularly acute. Truecaller data shows that the country was Africa’s most spammed nation in 2025, with 51 percent of all unknown calls received by users identified as spam or fraudulent. In practical terms, more than one out of every two unknown calls received by Nigerians was flagged as potentially unwanted or malicious.

To address the challenge, Truecaller developed Lite as a dedicated application optimized for entry-level Android devices that often face limitations in storage, memory, and processing power.

Unlike stripped-down versions of existing apps, Truecaller says Lite was built from the ground up as a standalone product. At just 10MB in size, the app provides key features such as caller identification, spam and fraud blocking, number search, contacts management, and default dialer functionality while consuming minimal device resources.

Importantly, the company noted that Lite users benefit from the same spam detection and fraud protection capabilities available on the main Truecaller application, drawing from the same database that identified over 68 billion spam and fraud calls globally last year.

“Safe communication should not depend on the phone you have,” said Rishit Jhunjhunwala, CEO of Truecaller.

“The next billion users live in markets where entry-level devices are often the norm. Truecaller Lite is a new product built specifically for them, and it was important for us to provide the same protection from spam and fraud that users expect from Truecaller around the world.”

The expansion comes amid growing concerns about telecom-related fraud, scam calls, and digital identity theft across emerging markets. Industry analysts note that while smartphone adoption continues to rise across Africa, many consumers still use entry-level devices that may struggle to support feature-rich security applications.

By optimizing fraud protection for low-cost smartphones, Truecaller hopes to extend access to caller verification and spam detection tools to millions of additional users.

Following its initial launch in Nigeria and Colombia, Truecaller Lite is now expanding to Kenya, Ghana, Algeria, Chile, Egypt, Iraq, Indonesia, Bangladesh, Sri Lanka, and Malaysia, with further market launches planned.

In Nigeria, the application is available through the Google Play Store and Transsion’s app distribution channels.

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Airtel Nigeria Unveils Data Usage Calculator https://techeconomy.ng/airtel-nigeria-unveils-data-usage-calculator/ https://techeconomy.ng/airtel-nigeria-unveils-data-usage-calculator/#respond Wed, 10 Jun 2026 12:21:26 +0000 https://techeconomy.ng/?p=183198 Airtel Nigeria has launched the Airtel Web Data Calculator, a new digital tool designed to help customers estimate and better understand their internet data consumption based on real-life usage patterns.

The launch comes amid a broader industry effort to improve transparency around data consumption and strengthen customer confidence in mobile broadband services.

It also aligns with ongoing collaboration between telecommunications operators and the Nigerian Communications Commission (NCC) to address customer concerns about data depletion and improve quality of service across the sector.

Recent industry initiatives have included customer education campaigns, daily usage notifications, billing audits, customer engagement forums, and the development of new tools that provide greater visibility into how data is consumed.

Available through Airtel’s website, the calculator enables customers to estimate data usage across common digital activities such as video streaming, social media engagement, voice and video calls, and everyday web browsing. By translating online behaviour into understandable data estimates, the tool empowers customers to make more informed decisions about their data plans and digital habits.

Speaking on the launch, Oladokun Oye, customer experience director, Airtel Nigeria, said the initiative reflects Airtel’s commitment to customer empowerment and service transparency.

“As Nigerians become increasingly dependent on digital services for work, education, entertainment and communication, it is important that customers have clear visibility into how their data is consumed. The Airtel Web Data Calculator was developed to help our customers understand their usage patterns better, make informed choices, and enjoy greater confidence in their digital experience,” he said.

Oye added that customer concerns around data depletion have remained a recurring topic across the telecommunications industry, making transparency a critical component of customer experience.

“We believe that trust grows when customers have access to clear information. This tool is another step in our ongoing efforts to simplify the customer experience, provide greater clarity around data consumption, and support informed decision-making,” he said.

The launch follows a period of intensified engagement between telecom operators, regulators and consumers on data usage awareness.

The NCC has consistently emphasized that many instances of perceived rapid data depletion are linked to factors such as high-definition video streaming, automatic application updates, cloud synchronization, background app activity and evolving smartphone capabilities.

The regulator has encouraged operators to improve customer education and develop tools that help subscribers better understand their consumption patterns.

Industry data underscores the importance of such initiatives. Nigeria recorded more than 13 million terabytes of internet consumption in 2025, reflecting the country’s accelerating digital transformation and growing dependence on mobile broadband services.

Commenting on the significance of the launch, Dinesh Balsingh, chief executive officer, Airtel Nigeria, said the company remains focused on building a network and customer experience ecosystem anchored on trust, transparency and continuous improvement.

“The future of telecommunications will be defined not only by network investments but also by how effectively operators help customers understand and manage their digital lives. The Airtel Web Data Calculator represents a practical innovation that places more information and control directly in the hands of our customers.”

He noted that Airtel continues to invest heavily in network modernization, customer experience initiatives and digital tools that improve service quality while making telecommunications services easier to understand and use.

“We welcome the industry’s collective focus on transparency and commend the NCC’s continued collaboration with operators to strengthen consumer confidence. As data becomes increasingly central to everyday life, Airtel will continue to develop solutions that make connectivity more accessible, transparent and rewarding for every customer.”

The launch also builds on Airtel Nigeria’s recent customer engagement initiatives, including forums dedicated to helping subscribers better understand data usage, value optimization and service quality.

These engagements have brought together customers, regulators and Airtel executives to foster greater awareness and dialogue around digital consumption.

The Airtel Web Data Calculator is now available to customers nationwide and can be accessed via Airtel Nigeria’s website.

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