Pivo, the Nigerian fintech startup that garnered attention with its mission to provide banking services to small supply chain businesses, is reportedly shutting down merely one year after securing a $2 million seed round.
This unexpected turn of events raises questions about the challenges faced by the startup and the broader sector of Nigerian fintech and Africa as a whole.
Founded in July 2021 by Nkiru Amadi-Emina and Ijeoma Akwiwu, Pivo targeted small logistics and haulage businesses in Nigeria’s supply chain sector. Despite initially making strides in the industry, the startup is now facing closure, prompting speculation about the reasons behind this decision.
Pivo’s market approach was centered on addressing the liquidity problem in Africa’s supply chain, a sector estimated to be worth $41 billion last year. The fintech offered two key verticals: Pivo Capital, a lending product, and Pivo Business, a business banking product. Through these offerings, Pivo claimed to have disbursed over $3 million in loans and processed more than $4 million in transactions a year after its launch.
The startup’s journey included a $100,000 pre-seed round and a $2 million seed round in November 2022, with plans to expand into East Africa and introduce new payment-focused products. However, despite its promising start and substantial funding, Pivo has yet to provide specific details about the closure, leaving the tech community in anticipation of further insights.
The startup’s unique strategy involved providing credit to businesses in the supply chain sector and validating transactions with prospective buyers before disbursing funds. This approach purportedly contributed to a commendable 98% repayment rate, showcasing the potential success of their business model.
Despite these achievements, Pivo’s closure aligns with a concerning trend in the African startup ecosystem, with over a dozen startups shutting down this year. Economic downturn and an increasing funding gap have created a challenging environment for startups across the continent. The closure of Pivo adds to this, prompting reflections on the sustainability of fintech ventures and the need for adaptability in a dynamic economic sector.
The closure of Pivo urges industry stakeholders to continually reassess strategies and resilience in the face of uncertainty.
Challenges Faced by Nigerian Fintech Startups
The Nigerian Fintech industry, despite its impressive growth and potential, faces several challenges that hinder its full development. These challenges can be broadly categorised into:
Regulatory Issues
Rapidly evolving regulatory system: The Central Bank of Nigeria (CBN) is constantly introducing new regulations to keep up with the speedy development of the Fintech industry. This can be challenging for fintechs to comply with, especially for smaller startups.
Lack of clarity in some regulations: Some regulations issued by the CBN are not clear or specific enough, leaving room for interpretation and uncertainty for fintechs.
Difficulty obtaining licenses: The process of obtaining a license to operate as a fintech in Nigeria can be lengthy, complex, and expensive.
Infrastructure
Limited access to reliable and affordable internet: A significant portion of the Nigerian population does not have access to reliable or affordable internet, which limits their ability to access fintech services.
Unstable power supply: The frequent power outages experienced in Nigeria can disrupt fintech operations and lead to data loss.
Poor financial literacy: Many Nigerians lack the financial literacy needed to understand and effectively use FinTech products and services.
Investment Funds
Limited access to investment capital: There is a lack of readily available investment capital for FinTechs in Nigeria, especially for early-stage startups.
High-interest rates: The high-interest rates in Nigeria make it difficult for FinTechs to borrow money and finance their growth.
Limited access to foreign exchange: The scarcity of foreign exchange in Nigeria can make it difficult for FinTechs to expand their operations internationally.
Data Security
High rate of cybercrime: Nigeria has a high rate of cybercrime, which poses a significant risk to fintechs and their customers.
Lack of awareness of data privacy: Many Nigerians are not aware of their data privacy rights and how to protect their data from misuse.
Weak data protection laws and infrastructure: Nigeria’s data protection laws and infrastructure are not strong enough to adequately protect the personal data of fintech users.
Consumer Management
Low trust in FinTechs: Many Nigerians are still sceptical of fintechs and prefer to use traditional banks for their financial needs.
Lack of awareness of fintech products and services: Many Nigerians are unaware of the wide range of fintech products and services available to them.
Poor customer service: Some FinTechs in Nigeria have been criticised for their poor customer service, which can further erode trust in the industry.
Additional Challenges
Chargebacks: Chargebacks can be costly for fintechs and can erode trust among customers.
Fraud: Fraudulent activities can damage the reputation of fintechs and deter potential customers.
Barrier to entry: The high cost of starting and operating a fintech business in Nigeria can create a barrier to entry for new entrants.
The Nigerian fintech market is valued at over $2.5 billion, experiencing a projected annual growth rate of 20%. With more than 250 fintech companies operating in Nigeria, collectively raising over $2 billion in funding, the sector has seen a substantial increase in investment activity in recent years. Various types of fintech companies contribute to this landscape, including mobile money providers, digital lenders, robo-advisors, InsurTech firms, and payment gateways.
To address challenges and foster industry growth, recommendations include potential policy changes such as providing tax breaks, establishing clear regulations, and creating a regulatory sandbox. Investor support is key, encouraging investment in early-stage companies, mentorship for entrepreneurs, and active participation in industry events.
Fintech companies must prioritise building trust through secure and reliable offerings, data protection, and excellent customer support. Additionally, they are inevitable in promoting financial inclusion by developing accessible products for underserved populations. Lastly, collaboration among government entities, regulators, fintech companies, investors, and development organisations is essential to overcome shared challenges and drive the growth of the Nigerian fintech industry.
Addressing these challenges will be essential for the Nigerian fintech industry to continue its impressive growth and reach its full potential. The government, regulators, fintech companies, and other stakeholders need to work together to create a conducive environment for the industry to thrive.
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