South African proptech startup, Flow has raised $4.5 million in pre-Series A funding.
Flow enables businesses in the sector automate their processes and utilize social media marketing to scale and increase revenues.
The proptech’s customers include real estate agencies, developers, portals and CRMs who leverage the platform to connect individuals to properties and enhance brand visibility.
Flow automatically creates ads from business listings and brand profiles, linking them to their target audience on Facebook, Instagram, Google and Digital Billboards, to build brand and generate leads straight to agents’ mobile.
The funding will help Flow add other social media platforms such as TikTok and LinkedIn, as well as other advertising channels like out-of-home billboards to boost users’ businesses. Added to this, the funding will also go into Flow’s B2B growth strategy and the integration of its social media–driven real estate marketing platform into existing international property portals and CRM platforms.
The pre-Series A round was led by Futuregrowth Asset Management. Endeavor Harvest Fund and serial entrepreneur Steven Heilbron also participated, with existing investors such as Kalon Venture Partners, Vunani Fintech Fund and Buffet Investments.
Flow’s proptech marketing platform improves revenue for agents and experiences for property buyers and sellers. The startup revenues come from agents leveraging its SaaS platform and a percentage cut from their marketing spend.
While Flow has had a 20% monthly revenue growth within the past year, it affirms to have over 300 clients using its platform, with almost 6,000 agents across South Africa, Namibia, Botswana, Mauritius and Australia. In partnership with property portals and CRM platforms, Flow plans to expand into Europe – France, Germany, Belgium and the UK.