Tag: Marketing

Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains — how to prove the financial return ...

The digital C-Suite – Chief Information Officer, Chief Data Officer, Chief Analytics Officer – has to solve for the business. ...

The bottom line of any business is to make money, and marketing is an essential channel to reach that end goal. If you must ...

The more data accumulates, the greater the likelihood that additional services and applications will access this data. However, the uncontrolled ...

They include; Accountant, Executive Assistant, Financial Analyst, Product Manager, others

If your marketing decisions are not backed by data-driven insights and analytics, you’re essentially operating in the dark

By Terrena Rathanlall Marketing is vital for small business owners looking for market access as it creates visibility, helps attract ...

The Internet is arguably the greatest invention of all time with so many endless possibilities. Beyond all doubts, it has ...

The strength of every enterprise is derived from its market presence and wins. It’s a business myth that a good ...

The subject of marketing is one that you can’t do without no matter the stage of your business cycle. We ...

"Content is King'' is a famous quote from the Co-Founder of Microsoft, Bill Gates, which perfectly captures the need for ...

Your brand is not a billboard or a product, it's about you and what you stand for

The fourth edition of ‘The Industry Summit/Awards’ has released the theme and topics for the 2023 summit, which focus on ...

If you can't afford to employ and pay marketers, it is better you collaborate with your existing employees on how ...