ADVERTISEMENT
TechEconomy
Thursday, May 8, 2025
No Result
View All Result
Advertisement
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Podcast

Home » Why Your Business Needs a Growth Pipeline, Not Just a Funnel

Why Your Business Needs a Growth Pipeline, Not Just a Funnel

In this article, TONY AJAH examines how the funnel is sabotaging your growth and how a pipeline can fix it.  

Techeconomy by Techeconomy
February 24, 2025
in BusinesSENSE For SMEs
0
Growth Pipeline Not Just a Funnel
Growth Pipeline Not Just a Funnel

Growth Pipeline Not Just a Funnel

RelatedPosts

stay competitive, stay ahead

How to Stay Competitive in the Digital Age

March 25, 2025

Why Every Businesses Must Have a Business Model

March 5, 2025

Despite being effective in driving sales, the growth funnel has some limitations. One thing is to have a sales conversion, another thing is the retention after conversion.

Growth pipelines outperform funnels in today’s market and drive real results.

In this article, we will examine how the funnel is sabotaging your growth and how a pipeline can fix it.

On the growth funnel

The growth funnel is a traditional model that represents the journey of turning leads into customers.

It narrows down as it progresses, focusing on conversion stages such as awareness (capturing attention through marketing efforts); interest (engaging and educating potential customers); decision (persuading prospects to take action); and action (closing the deal). You can use the acronym AIDA to represent it.

The funnel’s progression is usually linear, and customers are passively engaged in your growth. That is why it places emphasis on acquiring customers rather than maintaining long-term relationships.

The growth funnel is no longer sufficient for modern businesses that value customer relationships and long-term success. Hence the need for a growth pipeline.

The growth pipeline is it!

Unlike the funnel, a growth pipeline is dynamic, emphasizing sustained growth. It focuses on recurring customer engagement, customers’ lifetime value, and integration of various growth levers.

In other words, the growth pipeline reimagines the customer journey as a continuous process that prioritizes collaboration, retention, and scalability. It accentuates ongoing value creation and engagement beyond the initial sale. (Remember, every business grows by repeat sales).

Here, customer acquisition is just the beginning, not the end of the journey. Your focus is on delivering value, post-acquisition, and designing strategies to consistently offer personalized value to your customers, and effectively address their pain points.

For instance, you leverage customer data to offer personalized experiences, identify cross-sell or upsell opportunities, and meet them. In the pipeline, you go further to turn these loyal customers into fans by incentivizing referrals.

Go for a strategic shift

The transition from a growth funnel to a growth pipeline reflects a shift in how businesses conceptualize and manage their growth strategies. This requires a shift in mindset, where you see your customer success as a growth driver rather than treating them as transactional touchpoints.

United BANK

Unlike the funnel, the pipeline doesn’t end. It also incorporates feedback loops where customers become advocates, fueling your further growth.

The pipeline’s feedback loops help businesses adapt to customer needs and market shifts.

The pipeline offers long-term business growth compared to the linear and transaction-focused funnel. A well-designed pipeline is an ongoing engagement that will boost your customers’ lifetime value, and reduce churn.

Embrace the growth pipeline

It is important to view growth as an ongoing process where every interaction with the customers strengthens the relationship.

Satisfied customers become brand ambassadors, feeding new opportunities into the pipeline. As the relationship with your customers strengthens, you’ll endlessly gather insights from them to refine your offerings.

It has become critical that you think beyond the funnel to something more – the pipeline. The funnels are limited in scaling your business but not the pipelines. I know you don’t want one-time sales but a continuous one running through pipelines. While the funnels create customers, pipelines build relationships.

The growth pipeline will help you to fuel lasting growth without burnout, and build stronger and lasting business. Why not transition from a growth funnel to a growth pipeline for a sustainable business future?

By adopting the growth pipeline, you can build a scalable growth engine, and make your customers active partners in your growth. So, stop pouring leads into a leaky funnel—build a growth pipeline instead.

[Featured Image Credit]

Getting Set For Business by Tony Ajah
United BANK
Getting Set For Business by Tony Ajah available for purchase on his blog and online bookshops

Tony Ajah is a Business Growth Strategist, and the author of BUSINESS SENSE, and ON BECOMING AN ENTREPRENEUR. He maintains a personal blog, where he shares proven business ideas and principles for SMEs.

Loading

0Shares

Tags: Growth FunnelGrowth PipelineGrowth Pipeline and Funneltony ajah
Previous Post

Again, Mondelez SA & Nigeria Emerges Top Employer

Next Post

Google Prices Veo 2 at 50 Cents Per Second, Charging $30 Per Minute for AI-Generated Video

Techeconomy

Techeconomy

Related Posts

stay competitive, stay ahead
BusinesSENSE For SMEs

How to Stay Competitive in the Digital Age

by Techeconomy
March 25, 2025
0

In today’s digital age, the rules of business have changed dramatically. For every business, the competition is no longer the...

Read more
Business Model

Why Every Businesses Must Have a Business Model

March 5, 2025
Business tips for entrepreneurship | entrepreneur mindset

Essential Business Tips to Thriving in 2025

January 21, 2025
Tony Ajah - Business Tips

Essential Business Tips to Thriving in 2025

January 7, 2025
Age of the Customers-

How to Position Your Business in the Age of the Customer [Part 1]

November 25, 2024
Blue ocean strategy

Creating Your Blue Ocean in a Contested Market [Part II]

September 25, 2024
Next Post
Google Prices Veo 2 at 50 Cents Per Second, Charging $30 Per Minute for AI-Generated Video

Google Prices Veo 2 at 50 Cents Per Second, Charging $30 Per Minute for AI-Generated Video

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Techeconomy Podcast

Techeconomy Podcast
Techeconomy Podcast

Infowave is brought to you by TechEconomy. Every week we will bring new stories from startups and influencers who are shaping and changing the world we live in. We’ll also bring you reports on topics you should know.

Follow us @techeconomyng for more.

CYBERSECURITY ESSENTIALS
byTecheconomy

BUILDING STRONGER NETWORKS AND COMMUNITIES

CYBERSECURITY ESSENTIALS
CYBERSECURITY ESSENTIALS
April 24, 2025
Techeconomy
Digital Marketing Trends and strategies for 2025 and beyond
February 27, 2025
Techeconomy
Major Lesson for Techies in 2024 and Projections for 2025
December 6, 2024
Techeconomy
Major Lessons for Techies in an AI-Driven World | Techeconomy Business Series Highlights
November 26, 2024
Techeconomy
Maximizing Profitability Through Seasonal Sales: Strategies For Success
November 8, 2024
Techeconomy
Techeconomy Business Series
October 15, 2024
Techeconomy
PRIVACY IN THE ERA OF AI: GETTING YOUR BUSINESS READY
May 30, 2024
Techeconomy
Unravel the Secrets of Marketing Everywhere All At Once with Isaac Akanni from Infobip | Infowave Podcast Episode 1
February 9, 2024
Techeconomy
The Role of Ed-tech in Life Long Learning and Continuous Education
October 19, 2023
Techeconomy
Filmmaking and Technology: A chat with Micheal Chineme Ike
June 7, 2023
Techeconomy
Search Results placeholder

WHAT IS TRENDING

https://www.youtube.com/watch?v=g_MCUwS2woc&list=PL6bbK-xx1KbIgX-IzYdqISXq1pUsuA4dz
uba

Follow Us

  • About Us
  • Contact Us
  • Careers
  • Privacy Policy

© 2025 Techeconomy - Designed by Opimedia.

No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS

© 2025 Techeconomy - Designed by Opimedia.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.