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Jumia Travel cofounder, Marek Zmysłowski, publishes his controversial, bestselling memoir in African markets



Marek Zmysłowski, a polish-born entrepreneur and investor, well known in Africa for cofounding Jumia Travel (listed on the NYSE as part of Jumia Group) and the controversy around being wanted by the Nigerian Police and Interpol, has published a business memoir.

The book is called “Chasing Black Unicorns” and shares previously unknown details of both stories.

It’s available on, Amazon, Jumia, Okada Books, and can be found in local bookstores in the form of a printed book, e-book, and audio-book.

“Probably the most honest and accurate peek into the tech startup scene in the world’s most difficult market”, former CEO Pulse Nigeria, Rich Tanksley, said about the book:

“Chasing Black Unicorns”  was first published in Poland in February this year and has quickly earned a bestseller status and became one of the most popular biographies in the country. It received very good reviews: 4,8/5 on Goodreads, 8/10 on Lubimyczytac and 5/5 on Audioteka

“It’s a story of a young, inexperienced entrepreneur that slowly matures with every new punch in the face life serves him. I wanted to share my insights from running tech businesses in young African and Eastern European markets, as this knowledge was scarce back when I was starting. I’ve put those insights between my life stories, usually funny, but sometimes very scary. I hope it gave the book an edge and made the business aspect of it more entertaining to read,” the author, Marek Zmysłowski said.

Marek Zmysłowski claims to has committed all his book profits to impactful charity initiatives in Africa that will be supported through MaYa Foundation that he founded together with his life partner Yaritza Reyes, an actress, TV host, and model most known for her title as Miss World 1st Runner-Up in 2016.

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Watch Marek Zmysłowski’s TEDx speech about the book: 




About “Chasing Black Unicorns”

Silicon Valley meets Indiana Jones – “Chasing Black Unicorns” is an autobiography written by Marek Zmysłowski, one of Poland’s most respected internet entrepreneurs. Witty and humorous, the book covers many dramatic and often dangerous events.

Watch Marek Zmysłowski’s viral TEDx speech, that got 1,4 mln views:

Before moving to Nigeria to set up the ‘Amazon of Africa’, Zmysłowski worked for one of Poland’s biggest financial services companies, and is the founder of many online ventures in Central Europe.

While establishing the first, online network of funeral services in Poland, he had to overcome challenges from criminal gangs running the market sector. His businesses in Nigeria have also made him enemies, powerful individuals who have corrupted police and government officials to stand against him.

Overnight, Marek became an international fugitive and was put on the most wanted list by Interpol, an organization with a history of being manipulated by corrupt regimes.

Zmysłowski describes this and many other events, putting them in the context of African history and cultures, a continent he is now deeply in love with.

About Marek Zmysłowski:
Marek Zmysłowski is a Polish-born entrepreneur and executive, focused on online businesses in Frontier and Emerging Markets.

He co-founded Jumia Travel – Africa’s Biggest Hotel Booking Portal listed on the NYSE as part of Jumia Group and HotelOnline– a Travel Technology Company. In 2014, he was chosen as one of the Ten Most Important People in Tech by IT News Africa Magazine.


He is a Lead Mentor at Google’s Launchpad and World Bank’s XL Africa Program.

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