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Orange eyes Nigeria, six months after launching headquarters in Morocco for £1billion MEA investment

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Orange in Morocco
Orange, France’s largest telecom operator, is reportedly set to extend its operations to Nigeria and South Africa.

Chief Executive Officer, Orange, Stéphane Richard, who disclosed the news, said that the firm would make the move in a few months.

Richard said in the Nairametric report, “It could make sense to be in economies such as Nigeria and South Africa. If one considers there are things to do, the time frame I am considering is rather a few months than a few years.”

TechEconomy.ng has reported earlier in January this year that about the officially inaugurates the Orange Middle East and Africa (Orange MEA) operational head office in Morocco in the presence of Chairman and CEO of Orange, Stéphane Richard; CEO Orange Middle East and Africa, Alioune Ndiaye; the members of Orange’s Executive Committee and local officials.

“Orange is one of the rare international groups to have made the strategic choice, 20 years ago, to seek to develop in Africa and the Middle East. We have always been convinced of the immense potential of this region. In many ways, it can be seen as a model for digital transformation; mobile money is a great example of this. One of the key success factors behind new services is to develop them in Africa so that they are adapted to specific local requirements and so meet the needs of our customers. That is why we have decided to organise the management of our business in Africa and the Middle East from within the region directly from the African continent,” Richard said at that event.

On the next moves, he said, “It could make sense to be in economies such as Nigeria and South Africa. If one considers there are things to do, the time frame I am considering is rather a few months than a few years.”

With an average annual growth rate of 6%, Orange MEA has demonstrated that its economic and financial model is robust, making it the leading region in terms of growth in the Orange Group.

Starting in 2015, Orange chose to give its subsidiary, Orange MEA, more autonomy in order to grow its business in the region.

Alioune Ndiaye, appointed to head the subsidiary in May 2018, wants to see a strong local foothold, which is essential to finding relevant responses that meet the needs of the African people.

He has since made a series of appointments of senior managers from countries in Africa and the Middle East.

In all countries where the Group operates in the region, the 18,000 employees contribute to local social and economic development.

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