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Chooya, Aba-based eCommerce Startup, receives $950,000 in funding

Chooya, an Aba-based eCommerce Startup, receives $950,000 in cash, program support from EWC, Misk Global Forum and others



Chooya receives $100,000 cash and $850,000 global prize from the EWC
Chooya receives $100,000 cash and $850,000 global prize from the EWC, others

Chooya, an Aba-based eCommerce Startup digitizing word-of-mouth marketing for African businesses and consumers, today announced funding of $950,000 in cash and program support from Entrepreneurship World Cup.

As one of the top 100 EWC finalists chosen from 200,000 participants spread across 200 countries, Chooya benefits from the over $75,000,000 service support from Misk Global Forum, Global Entrepreneurship Network (GEN), and other world-class partners.

Chooya will plow the resources into product development, marketing and human resources to reach businesses (local and online) struggling with new customer acquisition to help them digitize word-of-mouth marketing and grow their sales.

By default, for any business to reach new customers and grow their sales they have to engage in marketing. Unfortunately, currently available channels do not provide an easy or budget friendly way to automate word-of-mouth marketing which by research is the most effective type of marketing.

Chooya’s word-of-mouth mobile solution called “addds” plans to target 5,000 businesses by Q3, 2022 and help them boost sales by 3x.



Quick Facts

  • Chooya was founded in 2019 as a “search engine for African traditional markets”
  • Chooya has been bootstrapped since its inception
  • Chooya has previously received recognition and awards from Alibaba Business School and African Leadership University (2020)
  • Igwe Uguru the Founder and CEO of Chooya, is also the co-founder of RAD5 Tech Hub, an innovation hub focused on venture building
  • The Entrepreneurship World Cup is more than just a pitch competition. It gives everyone who enters access to the knowledge, networks and for some, the capital they need to start and scale a company
  • Chooya received a $100,000 national and $850,000 global prize from the EWC

Igwe Uguru, founder and CEO of Chooya had this to say:

I was inspired to digitize word-of-mouth marketing by my experience helping my 72-year-old father at his local business. Without any form of paid commercial or social media ads, I watched the customers grow every single month through word-of-mouth marketing and helped my father train all his five children in the high institution. We are very excited about Chooya’s future and the impact we are set to make considering the impact of the COVID-19 crisis, especially on small businesses.” 

Jonathan Ortmans, president, Global Entrepreneurship Network — “As one of the top 100 EWC finalists chosen from 200,000 participants spread across 200 countries, we are excited to have Chooya join this community of promising founders. Through the Club, GEN Starters access global connections with experienced entrepreneurs, mentors and investors within the Global Entrepreneurship Network and our partners – as well as year-round opportunities for additional support and visibility through curated networking opportunities at special events and learning experiences through GEN Accelerates – our training platform.” 


​Joan Aimuengheuwa is a content writer who takes keen interest in the scopes of innovation among African startups. She thrives at meeting targets and expectations. Contact: [email protected]

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